Marketing Manager - Healthcare Content and Lead Generation

Job description

We are looking for a dynamic and creative individual to join our team as a Marketing Manager. This role is ideal for someone who is passionate about marketing, communication, and community relations, and is eager to build their expertise in this exciting field. As a Marketing manager, you will play a pivotal role in creating healthcare marketing content and executing lead generation campaigns. You will manage all digital assets and support public relations efforts. If you are a proactive and organized healthcare marketing enthusiast with a flair for creativity, we invite you to apply.

Key Responsibilities:

Clinical Content Creation: Compounding Pharmacy Industry Specific Content

· Develop comprehensive clinical content tailored towards compounding pharmacy marketing plans and editorial calendars for various marketing channels

· Create engaging content for blogs, emails, whitepapers, case studies, eBooks, and print materials

Lead Generation / Sales Support

· Assist in crafting and executing email marketing campaigns.

· Write compelling copy, design templates, and analyze campaign performance

· Utilize Salesforce Marketing Cloud, Pardot, and other campaign automation tools for email campaigns.

· Support the sales team with up-to-date compounding pharmacy content material.

· Create catalogues, prescription forms, price lists

· Develop and execute lead generation strategies to acquire customers and meet goals.

· Manage Google AdWords campaigns, marketing campaigns on Instagram and Facebook.

· Maintain and update lead databases and CRM systems.

· Collaborate on optimizing landing pages, forms, and call-to-action buttons.

· Monitor and track lead generation metrics and provide reports on campaign performance.

Social / Branding / PR

· Execute social media and communication campaigns in alignment with marketing strategies.

· Manage and maintain social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, and others.

· Post content, engage with followers, and manage online reputation.

· Monitor industry trends to identify opportunities for timely and relevant social media content.

· Support the development and distribution of press releases, media kits, and other PR materials.

Event Coordination:

· Assist in planning and executing marketing events, webinars, and trade shows.

Qualifications:

· Bachelor’s degree in marketing, communications, or a related field.

· Familiarity with social media platforms and digital marketing concepts.

· Strong understanding of social media metrics and analytics.

· Exceptional written and communication skills, including copywriting and editing.

· Preferred: Healthcare or Pharmacy content writing experience.

· Familiarity with keyword placement, Google AdWords, and SEO.

· Photography experience and video editing skills.

· Proficiency in design and editing tools (e.g., Canva, Adobe Creative Suite).

· Knowledge of email automation tools, Pardot, and Salesforce Marketing Cloud.

· Familiarity with CRM systems.

· Willingness to travel up to 20% as needed.

If you're ready to jumpstart your career in marketing and PR and make a significant impact on our organization, we encourage you to apply for the position. Join our team and help us shape the future of our brand and community relations efforts.

Texas Star Pharmacy jobs

Marketing Manager