Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum of 2 years of experience in brand management, preferably in beauty, hair care, or skincare industries, with proven success and strong analytical skills
Experience working with influencers, bloggers, and brand ambassadors
Proven experience developing successful brand strategies and campaigns
Strong understanding of beauty industry trends, particularly in natural and textured hair care
Excellent leadership and project management skills, with the ability to manage cross-functional teams
Analytical mindset with a data-driven approach to decision-making
Excellent verbal and written communication skills, with the ability to work both independently and as part of a team
Creative thinking and problem-solving skills
Proficient in digital marketing platforms, including social media and content management tools
Ability to adapt to a fast-paced, evolving environment
Excellent English skills, with prior experience in North American markets

Benefits

Pay: From $20.00 per hour
Expected hours: 9 per week

Responsibilities

The Brand Manager will be responsible for developing and implementing brand strategies, ensuring consistent messaging across all platforms, and strategizing to drive brand growth
This individual will collaborate with other team members to maintain the brand's identity, while continuously innovating to engage new and existing audiences
Develop and execute a long-term brand strategy to enhance Gorgeously Beautiful’s presence in the beauty industry and strengthen its identity
Shape the strategic and execution vision for Marketing and Brand communications across key markets
Lead the ideation, development, and execution of brand campaigns across multiple channels (social media, email marketing, web, PR, etc.)
to drive awareness, engagement, and sales
Develop creative ideas for marketing campaigns and materials to increase brand visibility
Ensure consistent brand voice and tone across all customer touchpoints, including digital, and social media platforms
Collaborate with stylists, educators, influencers and other cross-functional teams to ensure alignment between education, marketing, and brand strategy
Conduct market research to stay ahead of beauty trends, identify consumer insights, and assess competitive positioning
Analyze customer behavior and market trends to identify opportunities for product improvement
Gather consumer and market insights by analyzing metrics such as sales volume, market share, profit projections, pricing, and distribution to drive innovation planning
Plan and execute successful product launches, including go-to-market strategies, promotional materials, and marketing campaigns
Ensure all constituents fully understand the brand’s long- and short-term innovation goals
Work closely with the digital marketing assistant to align branding with online content, track KPIs, and adjust strategies for better performance
Identify and manage relationships with influencers, brand ambassadors, and collaborators to increase brand visibility
Develop cross-functional partnerships with stylists, educators, and influencers to ensure strategic alignment
Brand Metrics & Reporting:
Track and report on key brand metrics such as awareness, engagement, market share, and return on investment (ROI) for campaigns
Support and lead reporting of marketing initiatives to determine the most efficient awareness and usage drivers, optimizing across channels
Prepare detailed reports on marketing performance and share insights with the team
Handle brand reputation management and mitigate PR crises by providing proactive solutions and communication strategies

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Brand Marketing Manager