Digital Marketing Director

Our client is a leading manufacturer of outdoor equipment. They are seeking to hire a Digital Marketing Director responsible for developing, implementing and executing strategic digital marketing plans to drive brand awareness and client retention as well as acquisitions. In this role, the Director will collaborate with the team to build the brand and support profitability/growth.

This role reports to an office south of Denver.

Responsibilities:

Manage, train and motivate a team of Marketing Managers
Develop strategies to drive business and build digital marketing roadmap
Grow the digital business through development and implementation of strategies
Ensure brand consistency; manage all marketing channels
Create budgets and growth targets for each business; manage ROI and KPIs
Develop marketing campaigns and ensure accurate execution
Manage digital content; monitor effectiveness and improve where necessary
Determine digital performance, growth, retention of clients, brand awareness and other metrics through reporting
Keep well-informed of digital technologies and competitors; strategize to be a stand out
Maintain brand and confirm alignment of creative assets
Collaborate with internal depts. to provide a successful digital experience

Requirements:

Bachelor’s Degree
Min. 5+ years of experience in a Strategic Digital Growth leadership role or E-Commerce
Experience managing a team of marketers and agencies
Experience managing a P&L
Brand experience; B2B and B2C preferred
Experience managing a budget of $8M-$12M+
Experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Knowledge/Understanding of User experience design
Knowledge/Understanding of product loads, A/B testing, site merchandising and its impact on users and the business
Knowledge/Understanding of systems architecture and its correlation to digital businesses
Excellent communication and project management skills

Offering:

Base Salary $130,000 - $140,000 - $150,000 (based on experience)
Bonus Potential
Full Benefits Package
Paid Time Off, Paid Holidays

Direct Sales Recruiting, LLC, (DSR) and DirectHR are National Recruitment organizations partnering with National, Regional and Local Clients to bring qualified candidates a career and a future. DSR offers over 50 years combined Recruitment, Sales and Management experience. We are, along with our clients, an Equal Opportunity Employer and are committed to hiring and supporting a diverse workforce. A M/F/D/V

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