Schmidt Brothers Cutlery was launched in 2010 to help home cooks feel poised in the kitchen with the tools they need and modern designs they love. We’re a family-owned brand with a passion for sexy knives—and we’ve got the personality and knife-making expertise to prove it. With products available across 10,000 retail doors nationwide, Schmidt Brothers is the FASTEST growing cutlery brand in the USA.

Schmidt Bros. is seeking an innovative, data-driven, full-funnel marketer to join the team as a Senior Director, Digital Marketing. This newly created, high impact role will sit as part of the executive leadership team, reporting into the company’s co-founders, and will be responsible for developing holistic, performance-driven, digital marketing strategies to drive online revenue, expand and optimize our presence, and deliver on B2C and B2B KPIs including customer acquisition and revenue growth.

This role will partner with our Marketing, Sales, Product and agency leads to develop and implement growth strategies. The ideal candidate is a strategic thought leader with a passion for digital marketing and a proven track record of achieving key performance metrics and driving business growth through innovative data-driven digital marketing strategies and channel optimization. They will be able to create a strategic, compelling story out of insights and into creative product campaigns and digital performance. This candidate should possess deep expertise in digital marketing strategy and performance marketing, and a detailed understanding of digital marketing channels, analytics, along with a strategic mindset to optimize marketing plans and campaigns for maximum impact.

WE'LL TRUST YOU TO LEAD:

MARKETING STRATEGY & PLANNING

Develop and execute a comprehensive e-commerce and direct-to-consumer strategy that aligns with the company’s overall objectives.
Craft and align tailored omnichannel strategies through the execution of digital campaigns that support business objectives, major product launches, and seasonal moments.
Organize and manage integrated calendar, including seasonal product launches, collaborating across the team to develop promotions, media strategies, email campaigns, and social media content to drive effective launches
Lead daily execution, focusing on growing eCommerce sales, with a secondary focus on supporting retail sales goals
Deliver recommendations for digital channel budgets and resource allocation based on metrics and strategic priorities
Report performance outcomes to leadership weekly along with analysis and recommendations.

eCOMMERCE & PERFORMANCE MARKETING

Develop and implement e-commerce tactics to drive website traffic, engagement, optimize user experience, and increase conversions and sales.
Make Schmidtbrothers.com an intuitive and engaging shopping experience, including site merchandising and UX optimization.
Manage and monitor product life cycle on Shopify; including uploading descriptions and images, tags, SEO, and adjusting pricing. Overall, ensuring product information is accurate and up-to-date.
Monitor web analytics and create reports to analyze the performance of the website and marketing campaigns and make recommendations for improvement.
Manage the e-commerce budget, and ensure sales targets are met.
Lead development projects with agency partners and web developers to ensure the website is functional, efficient, and aligned with the company's branding. Ability to communicate with dev team through mock-ups, front-end and back-end terminology to ship new features, pages, in a timely fashion
Deeply understand the user journey; identifying areas of opportunity, friction, and recommended solutions to streamline our consumer's patha to purchase
Ability to enhance and/or change front-end features such as collections, hero banners, copy, pages, etc as requested
Monitor best practices of e-commerce and omnichannel retail to identify new features. Work closely with internal/agency partners on A/B site testing, pre/post analysis of site KPIs and goals, as well as suggest clear next steps to optimize site navigation and conversion.

RETAIL EXPERIENCE

Partner with sales/account teams to monitor and guide retail partner metrics, ensuring successful product launches and KPI achievement
Develop and execute omnichannel action plans for promotions, sales KPIs, and online experiences
Support sales with decks, collateral, etc.

YOU'LL NEED TO HAVE:

Bachelor’s Degree required, MBA preferred
10+ years digital and performance marketing experience at a high-growth, omni-channel brand; consumer goods experience preferred
In-depth knowledge of SEO, SEM, digital advertising/programmatic, social media, email marketing, SMS, mobile marketing, and other digital channels
A track record of driving results while managing multiple competing priorities
Shopify experience

WE’D LOVE TO SEE:

Experience in working in a startup or small team environment
This individual should be highly entrepreneurial, with the ability to effectively operate with enthusiasm and flexibility in a fast-paced, growth environment
Creative thinker who possesses exceptional verbal, written and diplomacy skills
Effective organizational skills and ability to exceed tight deadlines in a dynamic environment of competing and changing priorities
Experience with project management/workflow tools
Strong quantitative and analytical skills preferred
Be a team player, dynamic, flexible, independent, positive and professional

ADDITIONAL DETAILS:

Ability to travel up to 20% of the time for tradeshows and/or client meetings
Location: New York City area
Office: hybrid work environment (office + virtual mixed)
Salary Range: $110 - $130k with yearly performance bonus and merit increase potential
Medical, dental, vision, Paid Time Off (PTO), and leave of absences
Retirement plans: 401(k) plan with company match

Schmidt Bros Cutlery jobs

Senior Director, Digital Marketing