About LimeLife By Alcone

LimeLife By Alcone is a Direct Sales Company that brings professional make-up and all-natural skincare to everyone!

At LimeLife we empower people to achieve their goals and dreams and to inspire others to do the same. Our family-owned company, Alcone, was founded in 1952 to provide professional make-up to the stage and film industry. Now we are expanding our reach to help men and women everywhere look their best every day with our all-natural skincare line and personalized make-up palettes.

Job Summary

We’re looking for an experienced Social Media Manager to lead paid and organic strategies, drive community engagement, and boost brand awareness across key platforms. This role involves creating content strategies, managing budgets, overseeing influencer programs, and using analytics to guide future campaigns. Ideal candidates have a strong social media background, especially in fashion or beauty, with a proven ability to grow brand presence and engagement.

Key Responsibilities:

Develop and execute a comprehensive paid and organic social media strategy, using analytics to identify trends and growth opportunities.
Present monthly and quarterly performance insights on key channel KPIs, along with actionable improvement recommendations, to C-suite and leadership.
Oversee content creation and strategy across all major platforms (Instagram, TikTok, Facebook, YouTube, X, Threads, LinkedIn) to drive traffic, engagement, conversions, and brand visibility.
Build brand excitement across brand’s owned social channels by attracting new followers and transforming existing ones into engaged fans and ambassadors.
Collaborate with the sales team to design and implement a strong non-paid growth strategy to increase community size and engagement.
Manage a monthly content calendar (promos, launches, product focus) in alignment with DTC and global retail/sales schedules, working cross-functionally with internal teams and agencies to implement content.
Create campaign toolkits to maintain consistent brand messaging across all channels.
Lead social analytics and reporting, identifying trends and actionable insights, and deliver weekly team updates and monthly executive presentations.
Oversee the social budget, including content creation, giveaways, seeding, boosting, and paid media.
Develop and manage an influencer strategy to align with B2B and B2C goals, including seeding, organic partnerships, and paid creators.
Utilize and maintain social analytics tools like GA4, Tribe, and Sprout Social to optimize performance tracking.
Manage a small team, providing leadership, guidance, and direction to ensure high-impact results.
Support the team with any additional responsibilities as needed.

Qualification

Bachelor’s degree in Communications, Marketing, or a related field.
5+ years of social media strategy experience for a major brand or multinational company; Fashion/Beauty industry background is a plus.
Experience managing a small team and overseeing both brand and paid social accounts across key platforms (IG, FB, X, TikTok) and additional platforms like YouTube, Pinterest, LinkedIn, and Threads.
Skilled in campaign management, content strategy, and generating viral content; experience with post-analysis reporting and executive presentations.
Solid understanding of B2B and B2C audiences, with strong analytical, communication, and project management skills.
Self-starter, comfortable in fast-paced settings, with experience in budget and vendor management.
Proficient in MS Office, Canva, Meta, Google Analytics, Workfront, Tribe, Sprout Social, and basic photo editing tools (Photoshop, Final Cut/iMovie, Adobe Suite).
Passionate about social media, new trends, storytelling, community-building, and emerging platforms.
Ability to work effectively in a hybrid setting, balancing in-office and remote responsibilities as needed.

Benefits

LimeLife By Alcone offers a competitive compensation package and a comprehensive benefit offering that includes: Medical, Dental & Vision Plans, 401K with company match, 529 plan, Transit and Parking, Flexible Spending Accounts, Life Insurance, Retirement Savings, Employee discount, PTO, Summer Fridays and Holidays.

LimeLife By Alcone is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

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Social Media Manager