About Us

At Because, our mission is to empower older adults to lead independent and fulfilling lives. We started in 2017 with a simple goal – to make it easier for older adults and their families to access the needed products. Today, we are on our way to becoming the #1 trusted brand for older adults – a fast-growing and overlooked user segment.

Our commitment to excellence has earned us recognition as an Inc. Best in Business 2022 honoree, and our products have been featured in Forbes, CBS, and Fast Company. Since our founding, we have helped over 450,000 customers get the products they need to live at their best. Because products can be found online at BecauseMarket.com, on Amazon, and in select retailers.

We’ve raised over $70M in funding from top VC firms, including Index Ventures and Khosla Ventures, and we are grateful for the support from our customers, partners, and investors.

Learn more about us at https://becausemarket.com/pages/careers.

About This Position

As the Growth Marketing Analyst, you’ll play a key role in shaping the customer journey, ensuring we deliver value at every touchpoint. Reporting to the Senior Manager, Retention & Product Analytics, you’ll focus on customer retention, loyalty initiatives, and CRM tactics while leveraging your technical expertise to unlock insights and drive data-informed experiments. This hands-on role is perfect for someone passionate about using data to inform strategy and deliver results in a startup environment.

Position Responsibilities

Retention Strategy & Insights:

Analyze subscription trends, retention drivers, and customer behavior to inform actionable strategies.
Monitor retention KPIs and improve and create new analytics dashboards to track and report progress.
Support the development and execution of win-back campaigns to re-engage churned customers through digital and offline channels.
Partner with cross-functional teams to identify opportunities for increasing customer lifetime value (LTV), payback as well as other key profitability metrics

Loyalty Program Evolution:

Assist in designing the next iteration of the loyalty program by leveraging data insights to develop value-driven offerings.
Monitor program performance, member engagement, and redemption behaviors to inform enhancements and customer-centric innovations.
Collaborate with product, marketing, and customer service teams to align the loyalty program with broader business objectives.

CRM & Campaign Optimization:

Evaluate and recommend optimizing customer journeys through Klaviyo (SMS and email), ensuring targeted and effective lifecycle marketing flows.
Design and support the implementation of direct mail programs, coordinating personalized offers and messaging to supplement digital strategies.
Collaborate with marketing teams to execute and evaluate campaigns that drive engagement and reduce churn.

Experimentation & Advanced Analytics:

Design and execute A/B and multivariate tests to improve retention and marketing performance.
Leverage SQL and Looker to conduct in-depth analyses and provide actionable insights.
Support the implementation of advanced analytics techniques (e.g., regression analysis, cohort modeling, or predictive analytics).

Technical Implementation:

Write and optimize SQL queries to extract data from various sources.
Use Looker or similar BI tools to create and maintain dashboards for self-service analytics.
Utilize basic coding skills (e.g., Python, R) to support advanced analytics or automation of workflows.

Position Qualifications

Minimum 2 years of relevant experience in eCommerce, business analysis, or a similar role.
Proficiency in SQL for data extraction, manipulation, and analysis.
Strong understanding of data visualization and Business Intelligence (BI) tools (e.g., Tableau, Looker, Power BI).
Ability to analyze large datasets to derive actionable insights and trends and use data-driven insights to identify and solve business challenges.
Strong understanding of eCommerce metrics such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and cart abandonment rates.
Bachelor’s degree in Business, Analytics, Computer Science, or a related field (or equivalent experience).
Ability to collaborate cross-functionally with marketing, sales, and product teams.

Benefits

Comprehensive healthcare, including medical, dental, and vision
401K with a 4% match
Flexible PTO
Remote-first company
Company-paid life insurance
Paid parental leave
Annual offsite gathering to see your colleagues in person!

The reasonably expected pay for this position is $70,000 - $95,000 for the level scoped. Your pay will depend on several factors, including your experience, qualifications, education, location, and skills. A higher or lower pay range may apply if you are considered for a different level. This position is also eligible for stock options and a competitive benefits package.

Because is an Equal Employment Opportunity Employer. We do not discriminate based on race, religion, gender, gender identity, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, or any other characteristic prohibited by federal, state, and/or local laws.

Because jobs

Growth Marketing Analyst