The Vice President, Growth & Engagement at VCU Online will serve as a leader responsible for driving enrollment growth and enhancing engagement strategies to support VCU’s online programs. This executive position requires an entrepreneurial mindset, strategic vision, and a proven track record of success in student recruitment, marketing, and relationship management.

Key Responsibilities:

Strategic Leadership:

Develop and execute a comprehensive growth strategy to increase enrollment in VCU’s online programs.
Align marketing, recruitment, and engagement efforts with institutional goals for student success and program reputation.

Enrollment Management:

Lead initiatives to recruit, enroll, and retain students for online programs, focusing on diverse populations and underserved communities.
Oversee the design and implementation of recruitment campaigns, leveraging data-driven insights and best practices.
Set and achieve enrollment growth targets, ensuring scalability and sustainability.

Marketing & Branding:

Drive digital marketing campaigns, leveraging SEO, paid media, content marketing, and social media to attract prospective students.
Partner with the Executive team to produce compelling messaging and creative assets.

Partnerships & Engagement:

Build and maintain relationships with corporate, nonprofit, and community partners to generate leads and create opportunities for strategic collaborations.
Participate in VCU ceremonies.
Engage with alumni and stakeholders to foster a robust referral network.

Qualifications

Experience:

Minimum of 8-10 years of progressive leadership experience in enrollment management, marketing, or growth-focused roles.
Proven success in driving enrollment growth for online or hybrid programs
Demonstrated ability to achieve and exceed revenue and enrollment goals.
Experience with commission-based or performance-driven incentive structures is preferred.

Skills:

Exceptional leadership and team management capabilities.
Strong analytical and decision-making skills with a data-driven approach.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in digital marketing platforms and enrollment analytics.

Compensation:

Incentives: Commission-based salary tied to performance metrics, including enrollment growth and partner acquisition.
Education: Opportunity to earn a higher education VCU degree (30 degree program available) at a reduced rate.

Veridian Christian University jobs

Vice President, Growth and Engagement