Land-Grant’s mission is to unite our community through creating exceptional beverages, unique experiences, and an inclusive welcoming culture that embodies our passion for craft, quality, and creativity. At Land-Grant, we welcome people from all backgrounds. We value diversity and inclusivity, and we encourage candidates of all backgrounds to apply.

Land-Grant Brewing Company a creative and detail-oriented Marketing Specialist to join our dynamic marketing team. The Marketing Specialist will play a crucial role in executing marketing campaigns, coordinating events, creating content, and analyzing the performance of our initiatives. The ideal candidate will have strong organizational skills, an eye for detail, and the ability to adapt quickly to new projects and tasks.

This role is a full-time salaried position with benefits (exempt). This position will have both quarterly and annual reviews with opportunities for growth and development.

Responsibilities

Content Creation: Develop, produce, and edit dynamic content for social media channels, especially focusing on Instagram Reels and TikTok. Collaborate with the marketing team to ensure content aligns with brand voice and campaign goals.
Social Media Management: Assist in managing social media accounts by creating, scheduling, and posting content, engaging with followers, and monitoring social media trends to keep our platforms relevant and engaging.
Data Analysis & Reporting: Collect and analyze data from marketing campaigns to provide insights on performance and suggest improvements. Prepare reports to track metrics, including ROI and customer engagement.
Market Research: Conduct research on industry trends, competitive analysis, and customer insights to help inform marketing strategies and identify opportunities for growth.
Collaboration: Work closely with internal teams (such as sales and taproom operations) to ensure alignment on marketing efforts. Coordinate with external partners and vendors as needed.
Campaign Support: Assist in the planning, development, and execution of marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing.
Content Management: Help manage the content calendar and coordinate content creation (social media posts, email newsletters, etc.), ensuring consistent branding and messaging across all channels.
Event Coordination: Support the planning and execution of internal and external events and promotional activities. Manage logistics, coordinate with vendors, and ensure successful event delivery.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
1-2 years of experience in a marketing role or internship
Must be 21 years of age or older.
Proficiency with social media platforms, particularly Instagram and TikTok, with a keen understanding of what content performs best on each.
Experience with video editing tools (such as Adobe Premiere, Final Cut Pro, or mobile apps like InShot or CapCut).
Graphic design experience with tools like Adobe Photoshop, Illustrator, or Canva is a plus.
Flexibility to work events outside of typical working hours, including evenings and weekends, as needed.
Advanced problem solving
Excellent written and verbal communication skills.
Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
Ability to work independently as well as collaboratively in a team environment.

Position Details

Salary range for this position is: $52,000 - $62,000
Full-Time benefits:
IRA Match
Paid training and development
Land-Grant discounts (including free beer!)
Performance-based incentive plan
Medical, dental, and vision coverage
Paid time off

About Land-Grant Brewing Company

The mission of Land-Grant is to bring our Ohio community together by building customer connections through our passion toward the craft, quality, and creativity of our beers and experiences. We build those connections by taking the lead in creating an inclusive and welcoming craft beer culture.

At Land-Grant, we welcome people from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age has a home here. Our “All Welcome” mantra means that love, progress, and acceptance will always have a seat at our bar.

Land-Grant Core Values

Operate with Integrity – be ethical, honest and respectful – always thinking about the well-being, safety, and satisfaction of both our employees and our customers.
Perform with Pride – take ownership and accountability for the quality of our work, our products and our experiences
Cultivate the Community – be an inclusive, welcoming workplace, business and brand that invests in our partners, relationships and neighbors to strengthen connections
Foster Creativity & Fun – center all efforts (design, brewing, experiences) around innovation, originality and enjoyment for our customer and each other
Pursue with Passion – align individual skills and passions with the Land-Grant brand, while engaging with a team-first mentality to collectively achieve something greater than ourselves.

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