NOW HIRING: DIGITAL MARKETING SPECIALIST

Monday–Friday | 8:00AM–4:30PM | On-site in Douglassville, PA

Ready to take on digital execution in a high-performing, revenue-driven marketing environment?

American Crane & Equipment Corporation (ACECO) is seeking a Digital Marketing Specialist to execute our digital channel strategy and content operations. This is not a junior marketing assistant role. This position requires independence, digital channel fluency, and a role ownership mindset.

The Digital Marketing Specialist is responsible for the master content calendar, coordinates cross-channel execution, and ensures continuity across social media, blog publishing, email marketing, podcast production, and paid advertising support. Success in this role depends on proactive planning, disciplined execution, data-driven reporting, and the ability to pivot without losing momentum.

Job Title: Digital Marketing Specialist

Department: Marketing

Location: Plant 2 – 1440 Ben Franklin Hwy Douglassville, PA 19518

Schedule: Monday–Friday | 8:00AM–4:30PM | Full-time on-site

Classification: Non-Exempt

Compensation: Competitive hourly rate based on experience and qualifications

Why Join American Crane? (Check us out on YouTube here)

Role Impact – Run the digital content engine that supports sales growth, brand positioning, and revenue initiatives

Strategic Execution – Work in a consultant-facing environment where execution directly supports measurable marketing outcomes

Cross-Functional Collaboration – Collaborate with leadership, creative, sales, and external consultants to drive performance

Professional Growth – Operate in a fast-paced, data-driven environment that builds real digital marketing expertise

What You’ll Do

Content Calendar & Channel Execution

Maintain the master content calendar for ACECO, AL Podcast, and NorLink Solutions
Schedule content a minimum of 30 days in advance across digital platforms
Publish social media content across all company platforms
Coordinate blog publishing schedule, including working directly with freelance writers and consultants
Ensure consistency, timing accuracy, and alignment with business objectives

Press & Content Publishing

Write and publish press releases
Schedule and publish blog posts authored by freelance writers and consultant teams
Maintain publishing cadence and content pipeline integrity

Paid Advertising & Consultant Coordination

Serve as internal liaison to paid advertising consultants
Participate in weekly consultant meetings
Coordinate creative assets, messaging, and campaign readiness
Support paid campaign execution and reporting inputs

Marketing Analytics & Reporting

Compile and report monthly Marketing Dashboard metrics, including web traffic, engagement data, and Google Analytics insights
Support campaign performance reporting
Monitor channel effectiveness and identify optimization opportunities

Podcast Production Support

Coordinate podcast production workflow
Execute episode publishing, distribution, and promotional scheduling
Ensure alignment between podcast content and broader marketing strategy

Email Marketing

Build, schedule, and deploy email campaigns
Support audience segmentation and CRM-based targeting initiatives
Ensure campaign accuracy and brand alignment

Creative Team Collaboration

Coordinate with internal graphic designers and multimedia designers
Support creative needs for events, outreach initiatives, and sales-driven campaigns
Ensure production of high-quality visual and digital assets

Event & Travel Support

Support marketing presence at trade shows and industry events as needed
Travel occasionally throughout the year
Maintain workload continuity during travel periods

What We’re Looking For

Education

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Equivalent professional experience considered

Experience

3–5+ years of professional marketing experience required
Experience managing digital channels and content calendars
Experience working with external marketing consultants or agencies
Experience in B2B or industrial/manufacturing environments preferred

Technical Skills

Google Analytics proficiency required
HubSpot or similar marketing automation platform preferred
CRM familiarity preferred
Strong Microsoft Office skills
Experience managing multi-platform social media channels
Comfort working with dashboards, data, and reporting metrics

Core Competencies

Digital channel fluency
Strong writing and editing skills
Organizational discipline and proactive planning
Ability to manage multiple initiatives simultaneously
Comfort operating independently with minimal supervision
Ability to pivot priorities without losing execution momentum

REQUIREMENTS

Authorization to work in the United States without current or future employer sponsorship
Ability to verify identity and employment authorization (Form I-9)
Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
Willingness to undergo a background check in accordance with applicable laws
Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during employment
Ability to meet posted work schedule and required hours
Ability to maintain reliable attendance and punctuality
Willingness to follow all company safety policies and procedures
Willingness to wear required PPE when in shop or manufacturing areas
Willingness to complete required safety, compliance, and role-specific training
Ability to perform the essential functions of the position, with or without reasonable accommodation
Ability to maintain professional conduct aligned with company values and expectations

ADDITIONAL REQUIREMENTS FOR THE POSITION

Ability to sit for extended periods performing computer-based work
Frequent use of hands and fingers for typing and digital execution
Ability to travel occasionally for trade shows and events
Ability to lift and carry marketing materials up to 25 pounds
Ability to work in both office and manufacturing environments following safety protocols

Work Environment

Professional office environment with frequent computer-based work
Regular collaboration with marketing, sales, and creative teams
Occasional travel for trade shows and industry events
Occasional presence in manufacturing or shop areas; required PPE must be worn when applicable
Compliance with all company safety policies and procedures

What’s In It For You?

Competitive salary based on experience, skills, education, and market data
Comprehensive medical, vision, dental, and life insurance available day one (no wait)
Wellness plan
Generous paid time off (unused PTO rolls over each year)
401K retirement plan
10 paid company holidays
Tuition reimbursement

Role-Specific Highlights

Direct impact on ACECO’s digital content engine and marketing execution rhythm
Hands-on collaboration with consultants and leadership on revenue-driving initiatives

How to Apply

Submit your application online at Recruitment (adp.com)

All offers of employment are contingent upon the successful completion of a background check and drug screen, subject to applicable laws and regulations

American Crane & Equipment Corporation is an Equal Opportunity Employer

The company maintains and observes employment policies that do not discriminate against any person because of race, color, sex, sexual orientation, gender identity, national origin, religion, disability, age, ancestry and any other basis prohibited by federal, state or local law. This applies to recruiting, hiring, training, compensation, overtime, job classifications, work assignments, promotions, demotions, layoffs, terminations, transfers, and all other conditions of employment.

This position requires

Valid proof of identity and authorization to work in the U.S. (Form I-9)
Eligibility to access information or technology governed by U.S. export control laws, including 10 C.F.R. Part 810. If government authorization is required for access to controlled technology, employment or start date may be delayed or withdrawn in accordance with applicable law
Certain positions and projects may require the ability to obtain and maintain unescorted access to nuclear facilities in compliance with NRC regulations (10 C.F.R. Parts 26 & 73)

The pay for this position is dependent on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors.

American Crane & Equipment Corporation offers a wide array of comprehensive benefit programs and services including medical, dental, vision, flexible spending and health savings accounts to our benefits-eligible employees. Additional benefits include retirement savings plans like 401(k) and paid time off, paid holidays, and disability coverage. Some benefits offerings are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.

NOTE: American Crane & Equipment Corporation is not seeking assistance or accepting unsolicited resumes from search firms for employment opportunities, unless they have a written agreement for the position they are contacting us about. Regardless of past practice, all resumes submitted by search firms to any employee at American Crane & Equipment Corporation without a valid written search agreement in place for that position will be deemed the sole property of American Crane & Equipment Corporation, and no fee will be paid in the event the candidate is hired by American Crane & Equipment Corporation as a result of the referral or through other means.

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Digital Marketing Specialist