Job ID: 519630

CRH is a leading global diversified building materials group, employing over 75,800 people at more than 3,160 locations in 29 countries. CRH is the leading building materials company in North America and the world. We manufacture and distribute a diverse range of superior building materials, products, and solutions, which are used extensively in construction projects of all sizes.

Job Summary

CRH is seeking to appoint a creative and detail oriented Digital Marketing Specialist to manage and grow CRH's online presence. Reporting to the Digital Platforms Manager, the Digital Marketing Specialist will support development of digital communication, primarily in the areas of social media marketing and website content management, as part of the Group's overall digital communications objectives.

Job Location

This is a hybrid position that can be located in one of our corporate offices in New York City or Atlanta, GA.

Job Responsibilities

Social Media Management

Creative design for social media and related marketing campaigns
Develop and execute social media strategies across platforms
Manage content calendars using social media management tools
Curate, schedule, and publish engaging content aligned with brand voice and campaign goals
Monitor engagement and foster community growth
Track performance metrics and optimize content based on analytics

Website Maintenance

Update website content regularly (news, project updates, team profiles, etc.)
Ensure website functionality, accuracy and SEO best practices
Collaborate with developers or external agencies for technical fixes or enhancements
Monitor site analytics and user behavior to inform improvements

Analytics & Reporting

Use tools like Google Analytics, Meta Insights and others to track performance
Prepare monthly reports on KPIs and suggest data-driven improvements
Stay updated on SEO, algorithm developments and digital marketing trends

Job Requirements

3+ years' experience working with websites and social media platforms
Bachelors Degree in Marketing, Digital Marketing, Communications, or related course work or equivalent experience
Comfortable working to time-sensitive deadlines
Strong analytical skills
Excellent written and verbal communication skills
Ability to work across multiple projects to a high level of detail
Experience working with a CMS, preferably for a large corporate.
Experience working on campaigns with a focus on Digital.
Proficiency in design and using design tools, preferably the Adobe suite.
Prior professional experience in social media and content curation.
Experience crafting engaging social copy that generates reactions.
Experience with email systems and email marketing.
Experience implementing paid social campaigns.
Experience using social media management tools - publishing, scheduling, analytics, social listening.
Experience using Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Screaming Frog and Semrush a plus.
Photography or videography skills a plus.
Travel up to 25% to attend meetings, events, and other engagements.

Compensation

$90,000-$105,000
10% target bonus opportunity
401(k) plan / group retirement savings program
Short-term and long-term disability benefits
Life insurance
Health, dental, and vision insurance
Paid time off
Paid holidays

What CRH Offers You

Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

CRH is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

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Digital Marketing Specialist (New York, NY, US, 10019)