Job Title:Marketing Director

Location:Greens at Hendersonville, Hendersonville, NC

Job Type:Full-Time On-Site

About Us

Greens at Hendersonville is a trusted provider of senior care services, dedicated to enhancing the quality of life for our residents through compassionate care, a supportive environment, and a strong sense of community. We are currently seeking a dynamic and strategicMarketing Directorto lead our marketing and community outreach initiatives.

Job Summary

The Marketing Director will be responsible for planning, developing, and executing strategic marketing campaigns to promote our services, drive census growth, and strengthen our brand presence within the community. This position is key in fostering relationships with referral sources, prospective residents, families, and the broader healthcare network.

Key Responsibilities

Develop and implement a comprehensive marketing and outreach plan
Build and maintain relationships with referral sources, hospitals, physicians, and community organizations
Manage digital marketing efforts including website content, social media, and online reputation
Coordinate tours, events, and community engagement initiatives
Analyze marketing metrics and adjust strategies to meet occupancy goals
Collaborate with admissions and leadership teams to align marketing efforts with census objectives

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of experience in healthcare marketing, preferably in senior living, skilled nursing, or long-term care
Strong understanding of healthcare referral networks and sales strategies
Excellent interpersonal, communication, and public speaking skills
Self-motivated, organized, and results-driven

Preferred

Knowledge of regulatory guidelines for healthcare marketing

Benefits

Competitive salary
Health, dental, and vision insurance
Supportive work culture with growth opportunities

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Marketing Director