Location : Parsippany based 50% of time in office

We are seeking a creative, action-oriented, results-driven digital marketer who will support design and implementation of brand led and digital first campaigns across B2B/B2C US Commercial. In this role, you will service as a multi hat partner leading project management, digital campaign enablement and reporting. These two positions will serve as the primary contact across B2B or B2C US Commercial Departments which will span across therapeutic areas and species serving as point of contact for 2-3 partners in US Commercial.

The ideal candidate is

Someone who thrives in a fast-paced, collaborative, and transparent environment
A self-starter with an entrepreneurial mindset, dedicated to innovation and continuous improvement
Passionate about all things digital and cutting-edge marketing technology

POSITION RESPONSIBILITIES

Develop, test, and scale digital marketing and sales tactics that are aligned with prioritized business strategies for US Commercial serving as project lead for DDS Campaign Production for ACP/FAST/Digital Only
Own Digital Only Campaign Execution including social media flighting, translating business requirements to key stakeholders and creating insight driven recommendations
Lead Test & Learns: Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth serving as a key partner to brand marketing teams in building out tactical plans leveraging digital and data
Collaborate with brand marketing, automation, sales operations, inside sales, field sales, product owners and various other functions to execute campaigns
Lead and execute call planning tool automation serving as the primary contact between brand and automation specialists full cycle of campaigns- ideation, implementation and reporting
Analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results with full ownership over deployment and reporting including providing clear recommendations on optimizations
Define, execute, analyze, and optimize A/B tests & controls groups across multi channel campaigns not limited to Meta, Google analytics, social media, email automation, SMS and lead routing
Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV) monthly/quarterly

EDUCATION AND EXPERIENCE

At least 5 years of proven experience working in high-growth, startup-style marketing and sales, preferably in the B2B pharmaceutical, animal health, or financial services space
Knowledgeable in current practices, trends, and technology used in digital marketing and sales
Excellent project management and time management skills
Strong written and interpersonal communication skills
Self-motivated, detail-oriented, comfortable in an environment of changing priorities
Independent thinker, able to work effectively with limited supervision
Bachelor's degree in communication, marketing, business, or related fields
Strong analytical skills, with the ability to interpret data and generate actionable insights.

TECHNICAL SKILLS REQUIREMENTS

Familiarity with digital marketing platforms e.g. SEO, SEM, social media (organic/paid), programmatic display, email marketing, etc (some hands on keyboard experience preferred)
Familiarity with marketing automation and lead generation tools
Familiarity with Adobe Creative Suite software (or other digital creative platforms)
Experience with translating analytical insights into tangible marketing & sales strategy
Experience with marketing/sales software and tools such as Salesforce
Experience with analytics tools including but not limited to Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau

PHYSICAL POSITION REQUIREMENTS

Parsippany based 50% of time in office
Remote colleague considered with onsite requirements of at least 4 times per year (ex: Town halls and Key Meetings as defined by manager)

The US base salary range for this full-time position is $93,000 - $151,000. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

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Digital Marketing Enablement Partner