Skills
Marketing & Strategy Skills:
Digital Marketing Strategy
Social Media Marketing
SEO & SEM Optimization
PPC Campaign Management
Email Marketing Campaigns
Content Strategy & Development
Affiliate Marketing
Lead Generation
Branding
Market Research & Competitive Analysis
CRM Strategy
Public Relations & Press Releases
Event Planning (Conferences, Webinars, Photo Shoots)
Data-Driven Marketing
Strategic Campaign Leadership
Project Management
Technical & Analytical Skills:
Google Analytics
Google Ads
Google Tag Manager
Google Shopping Campaigns
Facebook Ads
SEMrush
Hootsuite
HubSpot
WordPress
Shopify, Wix, Square Space, Drupal
Adobe Suite (Photoshop, Illustrator, InDesign)
Canva
Buffer
Klaviyo, Mailchimp, Vertical Response
Constant Contact
Microsoft Office (Word, Excel, PowerPoint)
Google Workspace
Content Management Systems (CMS)
Creative & Design Skills:
Graphic Design
Web Development
UI/UX Design
Videography
Photography
Copywriting & Editing
Concept Design
Collaboration & Management Skills:
Cross-Functional Team Collaboration
Vendor & Partner Collaboration
Budgeting & Financial Management
Creative Direction
Stakeholder Communication
Process Optimization
Calendar & Task Management (Notion, Monday, Trello)
Other Skills:
Grant Writing & Fundraising
Data Entry & Data Management
Publications Management
E-Commerce Management
About
I am a marketing professional with over 10 years of experience leading digital marketing initiatives, content creation, and SEO strategies across various industries. I have developed and executed integrated marketing campaigns using social media, PPC, and email marketing, leveraging data-driven insights to enhance brand visibility, improve performance, and engage customers effectively.
In my role as Marketing Communications Manager I created comprehensive marketing strategies using CRM systems and marketing automation tools to increase customer engagement and retention. I managed campaigns across multiple platforms, including email, social media, and PPC, ensuring measurable results that aligned with the organization's goals.
As a Marketing and Advertising Specialist, I contributed to content management and digital campaign oversight, helping with website development, leading email marketing efforts, and providing valuable UI/UX feedback during app design. I also managed virtual conferences and ensured the consistent delivery of high-quality content across channels.
In my previous position as an SEO and Social Media Strategist at Charlotte International Fashion Week, I gained expertise in technical SEO, social media marketing, and competitive analysis. I led on-page optimizations, developed content for digital campaigns, and worked with developers to ensure websites were optimized for performance and engagement.
I also have experience as an Adjunct Professor, where I taught marketing to students, sharing my knowledge of marketing strategies, digital tools, and content creation. This teaching experience has allowed me to mentor and guide aspiring marketers, blending theory with practical applications from my professional career.
I am skilled in project management, creative direction, and cross-functional collaboration. With proficiency in tools like Google Analytics, SEMrush, WordPress, and Adobe Suite, I am well-equipped to plan and execute marketing strategies that drive results.
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