Dawn DiLorenzo 💃

Skills

Salesforce, Marketo, Hubspot, Act-on, Active Campaign, Pardot, LinkedIn Business Manager, paid media platforms, WordPress, Gong, WPEngine, Webflow, SalesLoft, Zoominfo Tech Stack, 6Sense, Monday, Asana, Wrike, Demandbase, Google Analytics, AI tools

About

I’m a senior marketing strategist with more than 20 years of experience in the tech space. I'm skilled at accelerating growth by upleveling marketing teams, building brands, and driving revenue for B2B2C companies for both SMB and enterprise solutions through full-funnel, omni-channel marketing strategies. As a freelance strategist, I worked with a Healthtech SaaS to audit Salesforce data, create new workflows for better reporting outcomes, and collaborated on new GTM strategy, including paid media, email, tradeshow, and outbound SDR sequences.

In my role as VP of Marketing at Contently, I built the marketing operations function, including the tech stack and team from the ground up and led the strategic vision for rebranding and customer growth and retention strategies, generating a 6x ROI on marketing spend, 83% of total pipeline and 100% of closed/won revenue. Through the implementation of highly personalized, data-based ABM strategy, I secured key accounts such as Bank of America, Workday, Adobe, Siemens, Salesforce, Accenture, Amazon, and Moderna.

As player/coach in my position as Head/Director of Marketing at YM Careers, I played a pivotal role in smashing revenue goals by 35% across four marketing teams (B2B and B2C). I developed and mentored a team of 20 global marketing professionals (including SDR strategy) and implemented full-funnel, omni-channel demand generation campaigns resulting in a 10x ROI on spend. A key member of the executive team, I launched two new lines of business, generating over $3M in net new revenue in under 2 months through ABM. Additionally, I created and implemented customer marketing strategies that grew revenue from $4M to over $40M through expansions.

I am obsessed with creating strategies that provide seamless customer experiences to accelerate revenue growth, improve product adoption, and build brand champions to increase net revenue retention (NRR), expansion revenue, and customer lifetime value (LTV).

I’m equally technical and creative with expertise in developing integrated data-based strategies that improve customer acquisition costs (CAC) and conversion rates, shorten sales cycles, and accelerate bookings. I am well-versed in marketing operations as well as many MarTech platforms including SalesLoft, Zoominfo, Demandbase, Marketo, HubSpot, Pardot, Act-On, ActiveCampaign, and Salesforce.

I know how to create strategies that produce results, and I’m committed to growing teams with purpose. I am looking for a mission-driven company that fosters creativity, experimentation, and collaboration to drive results.