Skills
A/B Testing
Account Based Marketing
Ad Serving
AI
Amazon
Apparel
Audience Targeting
Automotive
B2B Marketing
Beauty
BigCommerce
Bing
Brand Advertising
Business Analytics
Business-to-Business (B2B)
Campaign Strategy
Coaching
Consumer Electronics
Consumer Products
Content Marketing
Conversion Optimization
Conversion Rate Optimization
Copywriting
Corporate Communications
Cross-functional Team Leadership
Customer Acquisition
Customer Data Platform (CDP)
Customer Journeys
Data Analysis
Data Analytics
Data-Driven Marketing
Data-Driven Personalization
Digital Marketing
Digital Strategy
Digital Transformation
Direct-to-Consumer Marketing
E-commerce
E-Commerce Consulting
Email Marketing
Enterprise Sales
Executive Team
Experiential Events
Facebook
Fashion
Food and Beverage
Food Industry
Global E-Commerce
Google Analytics
Google Analytics 4
Google Search Ads 360
HubSpot
Inside Sales
Internal Communications
Instagram
Jewelry
Klaviyo
Lead Generation
Licensing
Management
Marketing
Marketing Automation
Marketing Strategy
Media Strategy
Meta
Mobile Marketing
mParticle
Multiple Projects Simultaneously
OEM
Online Advertising
Online Operations
P&L Management
Paid Search Strategy
Paid Social Media Advertising
Print Advertising
Product Marketing
Product Road Mapping
programmatic media buying
Project Management
Public Relations
Publishing
Research Skills
Retail
SaaS
Salesforce.com
Shopify
Simon Data
Social Media Advertising
Social Media Marketing
Social Media Strategy
Spirits
Strategic Growth
Strategic Planning
Strategy
Team Leadership
Team Management
Technology Marketing
Technology Start-up
TikTok
Trade Desk
Treasure Data
User Experience (UX)
Web Analytics
Web Content Writing
Web Development
About
I am a multi-disciplined change agent with a proven track record of introducing innovative SaaS technologies that have disrupted every aspect of Marketing, Advertising, and Retail in the last 20 years. I have helped lead the growth efforts of consumer brands like Stetson Hats, Democracy Jeans, Mazda, Wawa, Angara Gems, KISS Eyelashes, Farmland Foods, Victoria Beckham Cosmetics, and Overnight Caskets. My unique perspective spans the advertiser and tech provider divide and is supported by a quiver full of practical execution skills and an unyielding eye for detail.
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