Josh Cherfoli

Skills

Marketing Skills
1. Integrated Marketing Strategy: Experience in developing and executing cohesive marketing plans across traditional, digital, and social platforms.
2. Digital Marketing: Expertise in website development, SEO, SEM, display advertising, email marketing, and mobile strategies.
3. Social Media Marketing: Proficient in crafting and managing social campaigns to drive engagement and brand awareness.
4. Brand Management: Proven ability to define, maintain, and strengthen brand positioning.
5. E-commerce Marketing: Skilled in optimizing digital sales channels and improving cart value through strategic upselling and bundling.
6. Content Marketing: Strong background in content creation and strategy for multiple formats, including video, blogs, and social media.
7. Marketing Analytics: Proficient in leveraging performance data and insights to optimize campaigns and improve ROI.
8. Event Marketing: Experienced in planning and managing high-impact trade shows, activations, and other brand events.
9. Consumer Insights: Ability to identify trends, develop customer personas, and craft strategies based on behavioral data.
10. Relationship Marketing: Deep expertise in managing multi-channel platforms to foster long-term customer loyalty and engagement.

Business and Leadership Skills
1. Strategic Leadership: Proven ability to lead cross-functional teams and align marketing initiatives with business objectives.
2. Team Building and Development: Skilled in building, managing, and mentoring high-performing teams.
3. Project Management: Experienced in overseeing multi-year, complex projects, including digital transformations.
4. Stakeholder Collaboration: Ability to work effectively with internal and external partners, including creative agencies and executive leadership.
5. Budget Management: Adept at allocating marketing budgets to maximize ROI while supporting business growth.
6. Business Development: Expertise in lead generation, prospect nurturing, and customer acquisition strategies.
7. Change Management: Successfully navigated organizational shifts, including the adoption of new technologies and operational processes.
8. Customer Experience Optimization: Proven success in enhancing user journeys and improving client satisfaction across multiple channels.
9. Problem Solving: Creative and analytical approach to addressing challenges and seizing growth opportunities.
10. Public Speaking and Thought Leadership: Skilled presenter and contributor to industry conferences and forums.

About

Executive Summary

Josh Cherfoli is a results-driven marketing executive with over 25 years of experience leading transformative strategies across industries. Renowned for building high-performing teams and delivering integrated marketing solutions, he specializes in aligning business objectives with creative, data-driven campaigns that amplify brand awareness and drive measurable growth.

Currently serving as Vice President of Marketing at Precision Aviation Group, Josh oversees global marketing operations, implementing cohesive strategies across digital, social, and traditional platforms. His expertise in leveraging analytics and customer insights has consistently delivered increased engagement and revenue growth.

Previously, as Senior Director of Marketing at Georgia Aquarium, Josh led a comprehensive digital transformation that resulted in an 80% increase in online transactions and a 28% rise in average cart value. His ability to blend technology, creativity, and storytelling has also driven success at iconic brands like Porsche, where he launched impactful digital initiatives and pioneered the company’s social media presence in North America.

An accomplished thought leader and award-winning marketer, Josh combines visionary leadership with a passion for innovation and customer engagement. His expertise spans brand strategy, digital marketing, and cross-functional collaboration, positioning him to lead marketing organizations to achieve breakthrough results in competitive markets.