Skills
Core Character Traits Proven to Predict Success
Comprehensive Industry Understanding: Have a 360-degree perspective on the industry. Know how to create positive cash flow in each division, focusing on ROI and time/resource investments.
Clear and Compelling Leadership: Align and inspire your team through guiding principles to foster unity and motivation.
Personal Productivity: Master your own productivity system to maximize efficiency.
Message Clarity: Articulate a clear vision and ensure your team understands and engages with the mission.
Marketing Expertise: Know how to build effective marketing campaigns and sales funnels that convert leads into customers.
Sales Mastery: Understand the sales process and drive it forward until contracts are signed.
Effective Communication: Communicate in ways that inform, inspire, and positively impact team morale and company results.
Strong Negotiation Skills: Navigate negotiations with a strategy to achieve the best possible outcomes.
Efficient Management: Use a structured production process with key performance indicators (KPIs) to guarantee efficiency and profitability.
Execution System: Master a framework that ensures your high-powered team consistently accomplishes the right tasks.
About
Kevin M. Sullivan is a visionary marketing executive with over 30 years of expertise in media production and go-to-market (GTM) strategy execution. Known for his comprehensive industry insight and innovative approach, Kevin has transformed brand identities and driven high-impact campaigns that elevate visibility and engagement for some of the world’s most recognized names. As the founder and Chief Marketing Officer of KSTV, LLC, he has built a powerhouse agency that consistently delivers targeted marketing strategies, achieves record-breaking viewership, and crafts content solutions for high-profile clients, including NBC Universal, Warner Brothers Discovery, and All Elite Wrestling. Through his foresight in leveraging Artificial Intelligence (AI), Kevin has optimized content creation processes, leading to significant growth in digital engagement and revenue.
Throughout his career, Kevin has demonstrated a 360-degree understanding of the industry, developing strategies that prioritize return on investment and efficient resource allocation to drive positive cash flow. His clear and compelling leadership aligns teams through guiding principles that foster unity and motivation, ensuring that each team member is fully engaged in the mission. Known for mastering productivity systems, he maximizes efficiency while consistently achieving strategic goals. A sales and marketing expert, Kevin crafts campaigns and sales funnels that convert leads into loyal customers, delivering measurable business growth.
Kevin’s track record at TNA Impact Wrestling and AEW underscores his ability to generate large-scale impact, having built dynamic in-house agencies that saved millions of dollars and drove a 180% increase in revenue through pioneering content monetization. At WWE, Kevin’s strategic approach to content creation expanded the brand’s global reach, drove record pay-per-view buys, and increased merchandise sales, solidifying WWE’s status in mainstream entertainment.
Under Kevin’s leadership, KSTV has become a hub for brand revitalization, leading transformative, multi-platform campaigns that capture new demographics and energize existing audiences. His work in repositioning GSN as a premier destination for game-related entertainment demonstrates his expertise in refreshing established brands for modern audiences and navigating market challenges to deliver impressive audience growth and brand loyalty.
Kevin is also known for his ability to mentor and build high-performing teams. As Vice President of Marketing & Brand Creative at TNA Impact Wrestling, he led a team of 14 in executing comprehensive rebranding efforts, aligning content production with market demands and boosting the brand’s visibility. His attentive and empowering leadership style fosters an environment that encourages creativity and innovation. Recognized with prestigious accolades, including an Emmy and multiple Promax awards, Kevin’s work exemplifies creative leadership in media and marketing.
Outside of his professional achievements, Kevin uses his media expertise to make a social impact. His powerful video narratives for organizations like the National MS Society and the California Innocence Project have not only raised awareness but significantly boosted fundraising efforts, showcasing his ability to harness storytelling to drive meaningful change.
Kevin M. Sullivan continues to lead at the forefront of marketing and media innovation, driving initiatives that maximize brand impact, engage global audiences, and foster sustainable growth. With a deep understanding of broadcast quality assurance, viewer engagement, and content adaptation, he is a sought-after leader in the media industry.
Connect with Kevin at ksullivan@kevinsullytv.com or linkedin.com/in/kevinsullytv to discover how his creative leadership can elevate your organization's content and marketing initiatives.
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