Head of Brand Marketing

80Twenty is a boutique recruitment agency that connects high-growth companies with exceptional candidates.

Head of Brand & Marketing, North America

Near LA (future office location) | Reports to Founder & CEO

Our client is a start-up consumer technology company reimagining how people connect with nature at home. They've built an innovative device-led infusing machine that pairs advanced engineering with intuitive design, and they're expanding into a broader ecosystem of products, content, and community experiences spanning wellness, personal care, and everyday creativity, all under a "Device + Consumables + Community" model. Think technology in service of a deeper connection to nature.

About the Role

The founder and team in China are looking for a Head of Brand & Marketing to lead their North American growth story as their first US hire. The role is remote to start, based near Los Angeles, with the expectation of meeting in person and collaborating from a future company office once the role has ramped up. This is a narrative-first role: you're not selling product specs, you're building a lifestyle brand and a community around it. You'll report directly to the founder, with the opportunity to build and grow the US team over time.

Responsibilities

• Design, execute, and implement marketing strategy, building the brand promotion system from scratch and translating product and brand strategy into actionable execution plans that hit targets.
• Own user insight and market penetration. Quickly analyze North American user personas and pain points, then develop precise marketing strategies to grow product awareness in the US/North America.
• Build and expand the ecosystem. Start with brand marketing and growth across the company's DTC site and Amazon channels, while preparing for the launch of accessories and raw materials businesses, driving early adoption of the "Device + Consumables + Community" model.
• Grow the brand's community, building an engaged following of creators and early adopters around shared recipes, rituals, and discoveries.
• Embed brand value into performance marketing. Weave storytelling into every campaign to position the product as a leader in a fast-emerging category, standing apart in the clean beauty and health management space.
• Support new product iteration. Partner directly with the founder on brand strategy for future products so marketing and product development move in lockstep.
• Collaborate closely with the China-based product, supply chain, and e-commerce teams, with some early morning overlap meetings expected.

Qualifications

• 5+ years of B2C product marketing experience, with strong familiarity with the North American market
• D2C brand experience preferred, ideally with exposure to Shopify and Amazon
• A creative brand communicator and natural storyteller, passionate about building a lifestyle brand and community, not just a product
• A "learner" mindset: comfortable entering a new, undefined category rather than relying on playbooks from an established one
• Deep understanding of North American consumer behavior and social media marketing
• Strong written and verbal English communication skills
• Comfortable working across time zones and cultures
• A rare mix of strategic thinking and hands-on execution: you can set the vision and personally drive it

Bonus Points

• 0 to 1 brand building or startup experience

What's In It For You

The chance to build a brand's entire US presence from the ground up, at the intersection of wellness, creativity, community, and technology. You'll shape the story, the community, and the go-to-market for a category with no clear leader yet, with direct access to the founder and real ownership over how the brand shows up in North America. As the business grows, you'll have the opportunity to build out and lead your own team.