This is a remote position

Our growing, creatively minded and analytically driven Business-to-Business Marketing (B2B) Team is looking for a talented Marketing Manager in the Higher Education space. We’re looking for someone with a passion for higher education, is people-oriented, and focused on content creation in this growing market for our business. This position requires previous experience working for a university, community college, or higher education institution in a marketing role that can bring their knowledge and expertise in this field to our team. The ideal candidate will understand what influences the changes in curriculum, how attract new partners, and drive enrollment. This individual will be integral in our advancement and growth of licensing our medical and coding curriculum, bootcamps, and other resources.

Responsibilities:

Ideate and develop thought leadership content (webinars, eBooks, case studies, etc.) to illustrate our expertise in the market.
Provide valuable insight into the higher education space and influence product, sales, and marketing teams so we can better penetrate this market with new and existing products.
Oversee the partnership implementation and student enrollment for all medical billing & coding bootcamps
Manage the delivery of all marketing pieces to partners and overseeing that we hit enrollment targets for each partner
Understand the needs, key drivers, and success metrics from the partner, as well as the importance of driving customer value through connecting each of these customer groups
Conduct client and student surveys to gain a better understanding of our offerings and how we can drive growth
Work closely with the B2B and B2C sales team and key stakeholders to identify challenges facing current partners and opportunities for new partnerships
Regularly present industry updates in the higher education space to that the team is up to date on changes and trends

Qualifications:

Strong communication, writing and editing skills
Talent to thrive in a fast-paced environment and easily adapt to change
Proven ability to build and maintain positive relationships
Highly creative with experience in identifying target audiences and devising content to engage, inform and motivate
Solid knowledge of business marketing strategies and communication
Inventive self-starter and multi-tasker; eager to learn and grow, and bring a positive, can-do attitude to the team

Desired Education/Experience:

Bachelor's degree, or equivalent experience
Experience in B2B2C marketing strategies
Minimum 3 years' experience in the higher education space
Minimum 3 years’ experience in marketing
Understanding of what influences the changes in curriculum, what attracts students, and what drives enrollment
Knowledge of the revenue cycle or healthcare field a plus

What We Offer

Compensation commensurate with experience
Comprehensive benefits package including medical, dental and vision insurance
Health Savings Account
Generous PTO and Holiday Pay
401(k) retirement plan
Remote work-from-home

Company Overview:

AAPC (www.aapc.com) is the nation’s fast growing (and now largest) training, certification, and solutions association in healthcare supporting more than 200,000 members across health systems, hospitals, facilities, payers, and practices. Traditionally focusing on the needs of individual member needs, AAPC has recently expanded its enterprise growth efforts to meet the increasing demands of healthcare organizations, educational institutions and licensed instructors.

Attributes:

PASSIONATE| Self-starts and stays highly motivated to achieve aggressive goals. Shares contagious energy and enthusiasm liberally. Maintains an insatiable appetite for progress and excellence
HUMBLE|Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others' contributions gratefully. Approaches work and relationships with an abundance mentality
TRUSTWORTHY| Integrity-centered, honest, truthful, and transparent in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable
RESPECTFUL|Appreciates the benefits of diversity and never discriminates. Remains open to new ideas. Places customers' and team members' interests ahead of own interests

AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin, or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.

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Marketing Manager - Higher Education