This is a remote position
Our growing, creatively minded and analytically driven Business-to-Business Marketing (B2B) Team is looking for a talented Marketing Manager in the Higher Education space. We’re looking for someone with a passion for higher education, is people-oriented, and focused on content creation in this growing market for our business. This position requires previous experience working for a university, community college, or higher education institution in a marketing role that can bring their knowledge and expertise in this field to our team. The ideal candidate will understand what influences the changes in curriculum, how attract new partners, and drive enrollment. This individual will be integral in our advancement and growth of licensing our medical and coding curriculum, bootcamps, and other resources.
Responsibilities:
- Ideate and develop thought leadership content (webinars, eBooks, case studies, etc.) to illustrate our expertise in the market.
- Provide valuable insight into the higher education space and influence product, sales, and marketing teams so we can better penetrate this market with new and existing products.
- Oversee the partnership implementation and student enrollment for all medical billing & coding bootcamps
- Manage the delivery of all marketing pieces to partners and overseeing that we hit enrollment targets for each partner
- Understand the needs, key drivers, and success metrics from the partner, as well as the importance of driving customer value through connecting each of these customer groups
- Conduct client and student surveys to gain a better understanding of our offerings and how we can drive growth
- Work closely with the B2B and B2C sales team and key stakeholders to identify challenges facing current partners and opportunities for new partnerships
- Regularly present industry updates in the higher education space to that the team is up to date on changes and trends
Qualifications:
- Strong communication, writing and editing skills
- Talent to thrive in a fast-paced environment and easily adapt to change
- Proven ability to build and maintain positive relationships
- Highly creative with experience in identifying target audiences and devising content to engage, inform and motivate
- Solid knowledge of business marketing strategies and communication
- Inventive self-starter and multi-tasker; eager to learn and grow, and bring a positive, can-do attitude to the team
Desired Education/Experience:
- Bachelor's degree, or equivalent experience
- Experience in B2B2C marketing strategies
- Minimum 3 years' experience in the higher education space
- Minimum 3 years’ experience in marketing
- Understanding of what influences the changes in curriculum, what attracts students, and what drives enrollment
- Knowledge of the revenue cycle or healthcare field a plus
What We Offer
- Compensation commensurate with experience
- Comprehensive benefits package including medical, dental and vision insurance
- Health Savings Account
- Generous PTO and Holiday Pay
- 401(k) retirement plan
- Remote work-from-home
Company Overview:
AAPC (www.aapc.com) is the nation’s fast growing (and now largest) training, certification, and solutions association in healthcare supporting more than 200,000 members across health systems, hospitals, facilities, payers, and practices. Traditionally focusing on the needs of individual member needs, AAPC has recently expanded its enterprise growth efforts to meet the increasing demands of healthcare organizations, educational institutions and licensed instructors.
Attributes:
- PASSIONATE| Self-starts and stays highly motivated to achieve aggressive goals. Shares contagious energy and enthusiasm liberally. Maintains an insatiable appetite for progress and excellence
- HUMBLE|Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others' contributions gratefully. Approaches work and relationships with an abundance mentality
- TRUSTWORTHY| Integrity-centered, honest, truthful, and transparent in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable
- RESPECTFUL|Appreciates the benefits of diversity and never discriminates. Remains open to new ideas. Places customers' and team members' interests ahead of own interests
AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.
We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin, or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.
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