Marketing Specialist, Social Media

Abbott Laboratories company

Location
Atlanta, GA
Arrangement
On-site
Type
Full-time
Posted
Closes

Social Media Marketing Specialist Alameda, CA – Diabetes Care division, focused on helping people with diabetes manage their health through advanced products and real‑time data.

Job Responsibilities Lead daily monitoring of all content for all contracted US influencers and celebrities; consult on influencer paid content and calendar.

Manage analysis and reporting of influencer and paid social KPIs via dashboards, reports, and presentations.

Support development and Medical/Legal/Regulatory (MLR) submission of paid social media content.

In close partnership with Ad Promo and MLR reviewer stakeholders, manage team escalation list for timely content approval.

Ensure social team working documents and records are accessible and organized.

Lead moderation of all US social channels following ADC guidelines and each platform policy, ensuring alignment with agency and commitment from team members for monitoring coverage.

Continuously capture insights through consumer conversation and by analyzing moderation data/metrics; report back to broader business to drive optimizations and suggestions for additional FAQs.

Identify and socialize creative social media channel insights and trends from ongoing workstreams.

Required Qualifications Associate degree required.

Two years previous marketing experience.

Strong interest and enthusiasm for marketing and social media.

Communication, organizational, and critical thinking skills.

Ability to track and manage multiple projects and deadlines.

A customer‑centric mindset.

Preferred Qualifications Bachelor’s Degree.

Experience with monitoring, moderating, and analyzing content on social media.

A strong point of view on current social media landscape and trends.

Comfort with Excel/PowerPoint to analyze and share social media metrics and insights.

Ability to learn a new subject quickly.

Sound time management skills, highly organized, and committed to achieving goals.

Able to work under pressure and tight deadlines.

Creativity, copy‑writing

Share this job