Head of Marketing

Overview

In this role you lead the Lingo brand and customer experience to define a compelling value proposition and global brand positioning. You will shape how the product meets market needs through insights, partnerships, and cross-functional collaboration. The position blends brand leadership with product go-to-market strategy, aiming to make Lingo a household name while driving growth. You will partner with Product and Tech teams to ensure brand consistency and customer impact.

Compensation / Benefits

• Free medical coverage via HIP PPO
• Robust retirement savings plan with high employer contribution
• Tuition reimbursement and education benefits
• Abbott recognition as a great place to work and diversity leader

Responsibilities

• Define and evolve value proposition, brand, and product positioning for breakout market success
• Grow consumer awareness and consideration through marketing and strategic partnerships
• Own brand health metrics and global perception
• Oversee in-house creative identity and production for Lingo assets
• Leverage consumer insights to refine proposition and shape GTM strategies
• Develop and run online and offline brand marketing across channels
• Plan digital campaigns (web, SEO/SEM, email, social, display)
• Maintain social media presence across all digital channels
• Co-own B2B and B2C communications
• Lead in-house creative studio and customer/market insights functions
• Collaborate with Product and Tech leaders to align brand with product delivery

Key requirements

• 15+ years of experience in consumer-facing roles; 5+ years leading high-performing brand teams
• Experience shaping products using customer insights and market trends; design-led approaches valued
• Creative mindset in fast-evolving tech environments with consumer focus
• Experience with human health technology, sports tech, connected devices, or remote monitoring is a plus
• Track record in developing brand architecture with measurable top-line impact
• Strong understanding of customer insights, PR management, and CRM; leadership across multiple disciplines
• Analytical mindset with experience partnering with performance marketing channels
• Experience building teams in high-growth, tech, direct-to-consumer environments
• Comfort operating at C-suite level and with partners, media, and analysts

• creative mindset
• strong communication and storytelling
• leadership across disciplines
• CRM
• PR management
• performance marketing