VP of Marketing

Marketing Visionary

We seek a seasoned marketing leader to spearhead our expansion efforts. The ideal candidate has experience in B2C and B2B spaces, targeting the US market, and driving lead generation through strategic marketing initiatives within tight budgets.

Responsibilities

• Develop comprehensive marketing strategies aligning with business goals and driving lead generation in B2C or B2B markets.
• Position our value proposition effectively, highlighting seamless workflows, backup support, and uninterrupted service delivery.
• Lead digital marketing efforts including SEO, PPC, content marketing, social media, and email campaigns to increase brand visibility and drive leads.
• Identify and analyze customer acquisition channels, optimizing efforts for maximum ROI on tight budgets.
• Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
• Collaborate with internal stakeholders to create engaging marketing content for campaigns, websites, and sales materials.
• Monitor and analyze marketing initiative performance, providing actionable insights to improve campaign effectiveness and overall strategy.
• Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.