Vice President Marketing

Overview:

Alliant is seeking a forward-thinking Vice President of Marketing to lead the company's go-to-market strategy and enterprise marketing function. Reporting to the Chief Revenue Officer, this executive will be responsible for shaping market strategy, driving demand generation, accelerating revenue growth, and strengthening Alliant's position as a leader in people-based intelligence, audience data, and marketing solutions

Leading all aspects of the marketing function, the Vice President will develop and execute strategies that drive pipeline growth, strengthen market positioning, support product adoption, and create measurable commercial impact. This leader will oversee demand generation, product marketing, brand strategy, content, communications, and thought leadership, ensuring marketing serves as a key driver of growth and revenue performance.

Primary Responsibilities:

Go-to-Market Strategy & Revenue Growth

• Lead the company's demand generation strategy and performance, with accountability for marketing-sourced and marketing-influenced pipeline, customer acquisition, and revenue growth.
• Develop and execute Alliant's go-to-market strategy, aligning marketing investments, programs, and resources to commercial objectives and measurable business outcomes.
• Partner closely with the CRO, Sales, and Product leadership to define growth priorities, target markets, buyer segments, and commercial strategies.
• Drive integrated demand generation, account-based marketing, digital marketing, events, partnerships, and customer engagement programs that accelerate pipeline growth and revenue performance.
• Manage the marketing budget and operating plan, ensuring disciplined investment allocation, resource management, and performance against growth and profitability objectives.
• Leverage customer, competitive, and market intelligence to identify growth opportunities and inform business strategy.

Product Marketing & Market Positioning

• Define and evolve Alliant's market positioning, messaging, and value proposition across its data, audience, identity, and measurement solutions.
• Partner with Product and Revenue leadership to bring new solutions to market and strengthen adoption across existing offerings.
• Lead sales enablement efforts through differentiated messaging, competitive intelligence, thought leadership, and customer-facing content.

Brand Leadership & Industry Influence

• Strengthen Alliant's position as a leader within the data, advertising, and marketing technology ecosystem.
• Lead thought leadership, content, research, events, and executive visibility initiatives that elevate brand awareness and commercial engagement.
• Build and maintain strategic relationships with industry partners, analysts, media, and key market influencers.

Corporate Communications

• Partner with the executive leadership team to develop and execute external communications strategies that enhance Alliant's reputation and market presence.
• Oversee public relations, speaking engagements, industry awards, and media relations.
• Shape and elevate the executive presence of the CEO and senior leadership team through thought leadership, content strategy, social media, speaking opportunities, and industry engagement, strengthening Alliant's visibility and influence across customers, prospects, industry partners, analysts, media, and digital channels.

Leadership Excellence

• Build and lead a high-performing marketing organization focused on accountability, innovation, collaboration, and measurable business outcomes.
• Establish clear performance metrics and reporting frameworks to evaluate marketing effectiveness and optimize investment decisions.
• Serve as a strategic advisor to executive leadership on market dynamics, customer trends, competitive intelligence, and growth opportunities.
• Foster a culture of accountability, innovation, and continuous improvement while developing future marketing leaders and strengthening organizational capabilities.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 10+ years of progressive marketing leadership experience, including senior leadership roles within AdTech, MarTech, Data-as-a-Service (DaaS), SaaS, digital media, or related technology sectors.
• Proven track record of developing and executing go-to-market strategies that drive pipeline growth, customer acquisition, market expansion, and revenue performance.
• Deep expertise in demand generation, account-based marketing, product marketing, digital marketing, sales enablement, content strategy, and brand development.
• Strong understanding of the advertising technology ecosystem, including audience data, identity resolution, measurement, programmatic advertising, CTV, retail media, and customer acquisition solutions.
• Experience partnering closely with Revenue and Sales organizations to align marketing strategy, investments, and performance with commercial objectives.
• Demonstrated success building, scaling, and leading high-performing marketing teams in fast-paced, growth-oriented environments.
• Lead and develop a multidisciplinary marketing organization, establishing clear accountability, performance expectations, and departmental priorities.
• Strong financial and business acumen, including experience managing marketing budgets and optimizing investments to drive growth and return on investment.
• Exceptional communication, storytelling, writing, and executive presentation skills.
• Proven ability to influence executive stakeholders and drive cross-functional alignment across Sales, Product, Customer Success, Data Solutions, and Executive Leadership.
• Strong analytical capabilities with experience leveraging performance metrics, attribution reporting, customer insights, and market intelligence to inform strategic decision-making.
• Experience leading thought leadership, public relations, executive communications, industry engagement, and reputation management initiatives.
• Demonstrated ability to serve as a credible external representative of the company with customers, prospects, partners, analysts, media, and industry organizations.
• High-energy, growth-minded leader with strong business acumen, capable of driving execution in a fast-paced environment, fostering accountability, and building a culture of high performance and continuous improvement.

Alliant Overview:

Alliant is the people-based data partner that helps marketers understand not only what customers do, but why they do it. By combining rich transactional data with psychology-driven insight, Alliant provides a complete view of consumer behavior — enabling more meaningful campaigns that anticipate both actions and motivations. Data security and privacy have been core values since day one, and Alliant continually validates its people, processes, and data through certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. Trusted by thousands of brands and agencies as an independent data partner, Alliant brings a human element to modern data solutions. For more information, visit alliantinsight.com.

Alliant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law.