Integrated Marketing Manager, Integrated Marketing, Ring & Blink

Integrated Marketing Manager

At Ring and Blink, we believe in the power of accessible technology to protect your home, family, and community. As the Integrated Marketing Manager focused on demand generation, you will drive full-funnel strategies that convert attention into revenue year-round, operating independently of product launches and promotional cycles. You'll deliver 3-4 major upper-funnel brand campaigns annually, ongoing mid-funnel nurture programs, and continuous lower-funnel conversion optimization. This role leverages AI extensively to set a new standard for marketing velocity, enabling you to move at unprecedented speed while maintaining strategic rigor. If you like to think big, move fast, and are interested in inventing AI workflows for marketing at a global brand, join our team!

Key Job Responsibilities

As the Integrated Marketing Manager for Ring and Blink, you'll collaborate with cross-functional marketers to develop and execute strategies that drive business growth. You will orchestrate the annual marketing calendar across paid, owned, and earned channels, identifying opportunities in cultural moments, seasonal events, and under-penetrated markets while promoting unique offerings like professional installation and limited edition customizations. You will leverage AI tools to accelerate campaign development, content creation, and performance analysis, setting a new bar for pace of execution across the organization. With AI, you will rapidly generate insights from consumer data, develop strategy, launch campaign variations, and optimize performance in real-time. You will champion a data-driven approach by tracking KPIs across all funnel stages. This includes brand awareness and consideration to conversion rates, driving return on ad spend, reducing customer acquisition costs, and developing recommendations that build long-term customer loyalty for both brands.