Senior Product Marketing Manager, Alexa Influencer and Social Operations, Alexa/ Alexa+ Brand Marketing

Overview

In this role you will drive the growth and execution of the Alexa+ influencer program while supporting social operations for brand marketing. You will scale creator partnerships, test new approaches, and shepherd campaigns from concept to delivery across major platforms. You will work closely with cross-functional teams to optimize performance, budgets, and calendars, contributing to a data-informed, test-and-learn culture. This is an opportunity to shape influencer-driven growth at scale and ensure operational excellence in social programs.

Compensation / Benefits

• health insurance (medical, dental, vision)
• 401(k) matching
• paid time off
• parential leave
• RSUs
• sign-on payments

Responsibilities

• Grow and scale the Alexa+ influencer program, identifying new creator partnerships and platform opportunities
• Lead end-to-end influencer campaigns: sourcing talent, briefing, content review, approvals, and delivery across TikTok, Instagram, YouTube, Snapchat, and emerging channels
• Pitch and develop new ideas for content formats, creator tiers, platform strategies, and culturally relevant moments
• Manage day-to-day influencer relationships with creators, agents, and agency partners to ensure on-time, on-brief, on-budget delivery
• Coordinate influencer content production across formats (feature inspiration, deals/high-value events, reactive content, high-production partnerships)
• Own the influencer campaign calendar aligned with broader social and marketing plans
• Track and manage influencer budgets including PO creation, invoicing, and spend reconciliation
• Design and execute content testing frameworks; analyze performance by audience and platform to inform evolution
• Monitor KPIs (impressions, CPM, VCR, CTR, engagement) and produce post-campaign reports with actionable recommendations
• Stay ahead of industry trends, platform changes, and creator economy developments
• Support day-to-day social media operations: content calendar, publishing workflows, platform execution
• Assist with social monitoring, customer sentiment, product feedback and brand health across platforms
• Maintain operational processes for campaign delivery, vendor onboarding, and cross-functional coordination
• Contribute to marketing moments and campaign launches in a cross-functional setting
• Partner with Social & Partnerships Lead to translate strategy into executable plans and timelines
• Coordinate with agencies, creative teams, paid media, and delivery teams for integrated execution
• Manage vendor relationships, onboarding, deliverables, and brand guideline compliance
• Act as a central coordinator across influencer, social, and campaign workstreams and drive blockers to resolution
• Foster a test-and-learn culture with experiments and pilots to unlock growth levers

Key requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

• proactive
• execution-oriented
• cross-functional collaboration
• data-driven marketing analytics
• Excel or Tableau
• SQL (preferred)