Marketing Manager SEO, AWS Search Marketing

Overview

As an SEO Manager for the AWS Search Marketing Team, you will own the development and optimization of the AWS website's search experience. You will lead content quality, organization, and discoverability initiatives, partnering with marketers to drive SEO-driven campaigns. You will advocate SEO best practices, coordinate cross-functional work, and measure impact to grow organic traffic. The role combines technical SEO, data analysis, and stakeholder collaboration to deliver measurable improvements in search performance.

Compensation / Benefits

• health insurance (medical, dental, vision)
• 401(k) matching
• paid time off
• parental leave
• RSUs included in package
• sign-on payments

Responsibilities

• Guard content quality and SEO standards to improve discoverability
• Educate marketers and content authors on SEO best practices
• Collaborate with teams to ensure content adheres to SEO standards
• Partner on content marketing campaigns to grow SEO traffic
• Support both technical and non-technical stakeholders on new site features and content
• Maintain documentation educating the organization on SEO
• Audit AWS web content to identify growth opportunities in natural search
• Conduct keyword research and data analysis to justify projects and prioritization
• Analyze, track and report on natural search performance to inform strategy

Key requirements

• 4+ years SEO experience with ability to define business impact and roadmaps
• Experience managing or working within cross-functional marketing and creative teams
• Experience across affiliate marketing, PPC, SEM and social media advertising
• Demonstrated understanding of Answer Engine Optimization (AEO) and its role alongside SEO

• interpersonal skills
• project management
• cross-functional collaboration
• SEO strategy and governance
• technical SEO
• keyword research