The Company: Arena Americasis one of North America's largest and most successful event rental companies. It is a recognized leader in providing structured tents and party rental solutions and turnkey events for a variety of sporting, commercial, and corporate clients across the nation.

We actively promote a culturally diverse environment that offers employees personal and team-based growth opportunities.
Our employees participate in designing, creating, and delivering unique solutions to many high-profile events.
We have a shared vision of the future built on core values, which underpin the innovative and creative solutions that exceed our customers’ expectations.

The Position:

The Vice President of Sales and Marketing will drive revenue growth, develop and execute comprehensive sales and marketing strategies, and enhance the company's market position. This role will lead both sales and marketing teams and oversee key functions such as business development, brand management, customer acquisition, and retention. The ideal candidate will have a strong background in the event and rental services industry, a strategic mindset, and a proven ability to foster relationships with key stakeholders.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management deems necessary from time to time.

Sales Leadership:

Develop and implement strategic sales plans to meet revenue goals.
Lead, mentor, and manage the national sales team, ensuring alignment with company objectives.
Identify new business opportunities and expand into emerging markets.
Build and maintain relationships with major clients, key accounts, and industry partners.
Monitor market trends, competitor activities, and customer needs to adjust strategies.

Marketing Strategy and Execution:

Develop and execute marketing campaigns that drive brand awareness and lead generation.
Oversee digital marketing, public relations, content creation, and advertising efforts.
Manage the company's brand, ensuring consistent messaging across all channels.
Collaborate with product and operations teams to align marketing efforts with service offerings.
Analyze market data and customer insights to refine marketing strategies.

Business Development:

Identify and pursue strategic partnerships and alliances to drive growth.
Lead efforts in contract negotiation and closing key deals.
Attend industry conferences, trade shows, and networking events to represent Arena Americas.
Work closely with leadership to ensure sales and marketing align with overall business objectives.

Financial Management:

Set and manage sales and marketing budgets.
Track and report on sales and marketing KPIs, adjusting strategies to optimize performance.
Provide accurate sales forecasts and revenue projections to senior leadership.

Requirements

Proven track record of driving significant revenue growth and improving market share.
Strong leadership and team management skills, with experience building high-performing teams.
Ability to develop and implement successful go-to-market strategies.
Excellent communication, negotiation, and relationship-building skills.
Experience working with CRM systems, marketing automation tools, and data analytics platforms.
Excellent verbal and written communication skills.
Drive proper company culture.

Educational

Bachelor’s degree or equivalent in a related field, which may include Safety Management,
Recognized safety qualification to diploma level.
Certified Safety Professional
Minimum ten years’ experience in delivering HSEQ services.

Why should you apply?

Team-based culture that rewards individual and department performance.
Great Benefits
Excellent growth and advancement opportunities
Fast-paced, ever-changing environment
Great opportunity to work for an exciting company with a growth vision for the future.

If you describe yourself as a team player, enthusiastic, possessing a high level of integrity, and willing to make a significant contribution, we invite you to apply for this opportunity.

Arena Americas

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VP, Sales and Marketing