Social Media Account Executive

Social Media Account Executive

We’re looking for a Social Media expert to own client management and development programs for social media community building and engagement. Not only will you be responsible for growing followers among the top social channels, but you’ll be actively involved in knowing best practices and trends in social media marketing. As a leader and strategic thinker, you’ll be responsible for implementing programs that grow, engage and retain followers, and help convert them into leads, customers, active fans and brand promoters.

What You Need

• BA/BS degree
• 5+ years' experience in social media community building to include full strategy and content development
• Experience with the retail industry and tagging for ecommerce
• A thorough knowledge of best practices for new and developing social networks
• Experience measuring, analyzing and reporting on social media campaigns
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• Bonus experience and skills include Adobe Creative Suite, content building tools, copywriting, designing graphics, and demand generation marketing,

What You Would Do

• Develop strategies for, and manage all social properties including Facebook, Pinterest, Instagram, TikTok, YouTube, Twitter, LinkedIn and other emerging channels
• Research, identify, engage and manage key content creators and content portals related to our key areas of focus
• Develop and implement regular social promotions and campaigns, and report on their success
• Drive consistent, relevant traffic and leads from our social network presence
• Lead the development of content calendars and efficient content production
• In collaboration with the creative team, develop brand voice and guide content asset development
• Lead tagging, titling, linking and keyword optimization of all content
• Develop ongoing actionable reporting based on mutually agreed upon KPIs
• Explore new ways to engage new and existing social networks to reach current and new customers
• Launch content creator seeding strategies to support new products, brand campaigns and other social media drivers
• Listen and engage in relevant social discussion about our company, clients, competitors, and/or industry, whether that be with existing customers, prospects, industry experts, or brand-new audiences who don’t yet know us
• Experience with social media management tools like Sprinklr, Sprout, Hootsuite or other
• Familiarity with enterprise licensing content tools by channel

Benefits

• Health, Dental, Life and Supplemental Insurance
• 401k with 50% match
• Paid vacation
• Ongoing training opportunities
• Competitive Family & Medical leave policies
• 10 paid holidays