Marketing/Digital Social Media Specialist - Healthcare

Why Join Us?

For us, what matters most is excellence. We are caring professionals, people who live, work and dedicate themselves to the communities within New Jersey and Pennsylvania. As such, we strive to provide a sanctuary of excellence, precision, thoroughness and genuine compassion. We also take a whole-person approach to patient care and treatment, tailoring all that we do around their unique needs. And we do all we can for patients, going the extra mile to see that they’re supported, informed and getting the one-on-one care and service they deserve.

Job Description

Summary

The Marketing Specialist will work closely with practice leadership to manage and grow our local brand presence through digital marketing, social media, and community engagement. This individual will play a key role in connecting with patients, providers, and the community through compelling storytelling, data-informed outreach, and thoughtful use of emerging marketing tools.

The ideal candidate has a solid understanding of digital marketing strategies, excellent communication and organizational skills, and a passion for healthcare and community service. This position is hybrid within NJ. Must be able to commute onsite and attend meetings at our East Brunswick and other locations, as necessary.

Responsibilities

Digital, AEO & Social Media Marketing

• Create, schedule, and manage content across social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
• Use AEO principles to improve audience engagement and optimize content reach through data insights and automation tools.
• Monitor engagement metrics, respond to comments/messages, and build authentic community relationships.
• Develop targeted digital campaigns to highlight services, team members, and community initiatives.
• Use simple AI-powered or automated tools (e.g., Canva Magic Studio, HubSpot, or Meta tools) to support efficient content creation and performance tracking.

Website & Digital Optimization

• Perform minor updates to website content (e.g., bios, services, events, announcements)
• Collaborate with external web developers for technical updates as needed
• Ensure content is accurate, HIPAA-compliant, and reflects current services
• Work with an agency to develop and implement SEO/SEM/AEO content

Analytics, Engagement & Optimization (AEO)

• Collect, analyze, and report marketing performance data (social media engagement, website analytics, event turnout).
• Apply AEO principles to continuously refine messaging, timing, and channel strategies.
• Identify opportunities for improving patient and provider engagement using digital insights.
• Maintain a content calendar and ensure brand alignment across all digital and community initiatives.

Local Events & Community Outreach

• Coordinate participation in health fairs, charity events, and other community initiatives
• Organize in-office events (e.g., awareness months, educational sessions)
• Design and distribute marketing materials (flyers, brochures, event signage)

General Marketing Support

• Track and report on performance metrics (social media engagement, event turnout, etc.)
• Develop marketing calendars and collaborate with leadership on messaging

Maintain relationships with local organizations and referral partners

• Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2+ years of experience in marketing, preferably in healthcare or related industry
• Proficiency with social media platforms and tools (e.g., Canva, Meta Business Suite)
• Familiarity with basic website content management systems (Acquia/Drupal a plus)
• Strong writing, editing, and communication skills
• Self-motivated, organized, and able to manage multiple projects at once
• Graphic design experience is a plus

We are proud to offer a comprehensive benefit package and paid time off. The health benefits include immediate eligibility for medical, dental, vision, life, disability, HSA, FSA and other ancillary benefits. We also offer a 401(k) plan with company contribution, profit sharing, tuition assistance and employee referral bonus.

INDHP