Marketing Manager
- Location
- Wilmington, DE
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Overview
In this role you will develop and execute integrated brand strategies for COPD and asthma, turning customer, patient, and market insights into impactful omnichannel experiences for healthcare professionals and eligible patients. You will partner with cross-functional teams to deliver high-quality brand programs aligned with priorities and policies, while enabling field teams and managing compliance. This is a hands-on, cross-functional role at AstraZeneca that shapes respiratory therapy marketing at scale.
Responsibilities
- Support the annual brand plan development and execution
- Lead multichannel campaigns and promotional materials across channels (digital, email, websites, social, congresses)
- Leverage market research and analytics to identify opportunities and guide brand decisions
- Collaborate with Sales, Medical, Regulatory, Legal, Market Access, Finance, and agencies for compliant execution
- Manage external agency partners, including briefs, reviews, and budgets
- Develop customer-focused resources for sales force enablement
- Contribute to omnichannel content strategy, journey planning, and channel optimization
- Oversee budgets, timelines, and deliverables for timely execution
- Monitor KPIs and translate results into optimization recommendations
- Ensure activities comply with laws, regulations, policies, and labeling
Key requirements
- Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field
- Experience in pharmaceutical, biotechnology, healthcare, or regulated industry
- Experience planning and executing marketing programs in specialty or primary-care pharma
- Strong project management and stakeholder coordination
- Experience working with cross-functional teams and external agencies
- Strong written, verbal, analytical, and presentation skills
- Ability to interpret market data and customer insights
- Ability to operate in a regulated environment and exercise sound judgment
- customer focus
- strategic thinking
- collaboration
- omnichannel marketing
- digital marketing
- marketing analytics