Opportunity is with our client, a leading asset management firm.

Responsibilities:

Develop and implement diverse marketing initiatives across sales engagement, events, digital media, and public relations, specifically targeting Independent Broker Dealers (IBDs).
Work closely with Sales to create high-impact content and strategies that empower the sales team.
Craft a marketing segmentation approach driven by data, utilizing both third-party and internal data to design targeted marketing journeys that yield quality leads.
Foster customer loyalty through programs emphasizing thought leadership and engagement.
Build expertise in the IBD market landscape, understanding data providers, and establishing partnerships for third-party marketing.
Lead product launch campaigns that align with broader marketing objectives.
Set clear, measurable goals for marketing, regularly report on campaign performance and sales influence, and adjust strategies based on industry trends and competitive analysis.
Act as a main marketing liaison for IBD sales leaders.
Partner with the digital, editorial, and product marketing teams to tailor deliverables that connect with the target audience, ensuring compliance with regional standards.

Ideal Candidate Qualifications:

Over 8 years of marketing experience, ideally within the financial services industry.
Bachelor’s degree in Marketing, Communications, or a related field.
Strong background in data analytics and digital marketing.
Skilled in utilizing a range of marketing technologies.
Ability to convey complex financial topics through compelling marketing narratives.
Experience in the retail, intermediary, or IBD channels is a plus.
Excellent project management and communication abilities.
Knowledge of alternative investment strategies across public and private markets is advantageous.
Enthusiastic about working in a dynamic, entrepreneurial setting and contributing to best practices.
Proven success in building and managing multi-channel marketing campaigns.

Atlantic Group

New Jobs