Marketing Manager

Company Description Avalon Health Economics LLC is a healthcare consultancy specializing in data-driven health economics and outcomes research, business analytics, management consulting, litigation support, and policy analysis. The firm delivers high-quality, high-value real-world healthcare economics services grounded in deep industry expertise, rigorous and defensible research, and strong project management. Avalon partners with a diverse client base, including life sciences companies across pharmaceuticals, biotech, devices, and diagnostics.

Clients also include hospitals, ambulatory surgery centers, medical groups, healthcare trade associations, universities, foundations, and law firms, offering team members broad exposure to the healthcare sector.

Role Description The Marketing Manager is a full-time, on-site role based in Greenville, SC. This role is responsible for planning and executing marketing strategies that promote Avalon’s consulting and research services, including developing integrated campaigns, managing digital and traditional marketing channels, and overseeing content creation. Day-to-day tasks include:

1. Producing marketing materials
2. Overseeing and handling conferences
3. Social media for company
4. Planning and organizating webinar and speaking opportunities
5. Communication with clients
6. Planning lunch-and-learn events
7. Attending conferences
8. Identifying novel marketing strategies
9. Identifying marketing performance metrics and tracking progress

The Marketing Manager will analyze campaign performance, track key metrics, and provide recommendations to optimize brand awareness and lead generation. Collaboration with consulting teams, external vendors, and leadership is essential to ensure consistent messaging and effective positioning in the healthcare and life sciences markets.

Qualifications

• Demonstrated experience in marketing strategy and campaign management, ideally within professional services, legal industries, healthcare, or life sciences.
• Proficiency with digital marketing tools and channels (e.g., website management, email marketing platforms, social media, SEO/SEM, analytics tools).
• Strong skills in content development and management, including the ability to convert complex technical topics into clear, compelling marketing materials.
• Capability in market research and competitive analysis to inform positioning, messaging, and business development efforts.
• Excellent written and verbal communication skills, with attention to detail and consistency in brand voice.
• Solid project management and organizational skills, including the ability to handle multiple initiatives and deadlines.
• Comfort working with data and metrics to assess campaign effectiveness and support data-driven decision making.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or education is a plus.
• Ability to collaborate effectively in an on-site team environment in Greenville, SC and the teams in Morristown, NJ and Miami, FL and engage with cross-functional stakeholders.