Digital Marketing Associate/Marketing Coordinator

Our mission is to exceed our customers' expectations as their most reliable, innovative, and trusted lab resource. We achieve this by partnering with customers to solve their most pressing day-to-day challenges and always holding ourselves to a higher standard of product quality, exceptional service, and unmatched support.

The Digital Marketing Associate/Marketing Coordinator supports the execution of Avantik’s marketing strategies across digital and traditional channels. This role is responsible for coordinating campaigns, managing content, and assisting with analytics to drive brand awareness, engagement, and lead generation with a strong focus on website optimization, digital advertising and e-commerce performance.

Key Responsibilities

• Digital Marketing Support
• Update and maintain website content using CMS tools, ensuring SEO best practices and optimized user experience.
• Assist with website performance monitoring, including page load speed, broken links, and conversion tracking.
• Support digital advertising campaigns (Google Ads, LinkedIn Ads, retargeting) by preparing creative assets, managing ad schedules, and monitoring performance metrics.
• Coordinate eShop updates, including product listings and images, pricing accuracy, promotional banners.
• Track and report on eShop performance metrics such as traffic, conversion rates, and abandoned cart trends.
• Develop, test, and deploy marketing emails in alignment with the marketing calendar, ensuring accurate content, proper segmentation, and performance tracking. Develop, test and deploy internal emails, ensuring accurate content, segmentation and performance tracking as requested.
• Campaign Execution
• Track campaign performance and prepare reports using analytics tools such as Google Analytics, ClickDimensions, and other marketing performance platforms.
• Marketing Administrative Support
• Help coordinate logistics for webinars, virtual events, and trade shows.
• Maintain marketing calendars and project timelines.
• Assist with vendor communications and invoice processing.
• Perform budget reconciliation for marketing expenses and ensure accurate reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1–2 years of experience in marketing or digital marketing preferred.
• Proficiency in email marketing tools and basic graphic design (Canva or Adobe Suite a plus).
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.

Preferred Skills

• Familiarity with SEO best practices.
• Experience with CRM and marketing automation platforms.
• Ability to analyze data and generate actionable insights.

Avantik is an integrated medical products and services company delivering superior quality instruments, reagents, consumables, and service to the anatomic pathology market consisting of hospital, reference, and physician office laboratories in the US. The company is headquartered in Montville Township, NJ.

Avantik’s experienced team and consultative partner approach integrates consumables, service, equipment, and education so that labs focus on what matters most - having everything under control in their laboratory to deliver fast and accurate diagnoses. Avantik offers a full line of consumables and reagents for the histology lab sourced and private label Avantik branded and by distribution of other brands. Avantik has serviced all brands of OEM histology lab equipment for over 40 years and offers best-in-class responsiveness and an industry leading 97% first time fix-rate.

Avantik offers a team orientated, customer service focused environment with competitive compensation, bonus programs, medical (company covers 80% of the cost), dental and vision insurance, 401K (with a match) and more.

Learn more at www.avantik-us.com

Avantik is an Equal Opportunity Employer.