Digital Marketing Manager

Your Mission

• Shape and implement innovative digital strategies that boost our website, social media, and digital marketing efforts for the Industrial global business unit.
• Expand and streamline the website customer journey, CTA’s and funnel metrics. Lead website journey improvements and traffic expansion efforts. Ensure our website content is simple, streamlined and easy to understand.
• Support content and social media campaigns that resonate with our audience, foster vibrant online communities.
• Measure and analyze the success of digital campaigns, using insights to refine and optimize strategies.
• Collaborate seamlessly with global cross-functional teams to ensure consistent brand messaging and effective digital communications.
• Engage colleagues and partners worldwide to build awareness and amplify our brand.
• Train team members on cutting-edge digital tools and best practices to stay ahead in the game.

What We're Looking For

Important

• Experience in Salesforce Pardot is a requirement.
• Experience in Marketing Cloud would be a plus. Huge bonus if they have experience with both.
• Adobe Enterprise AEM experience
• If someone has Hubspot experience and some Adobe Experience Manager (AEM) this is acceptable.
• Social Media - running campaign on LinkedIn.
• Flexible Hybrid schedule. Looking for candidates who are able to travel to Glen Mills site approx. 3 days a week.
• Axalta will not relocate
• A bachelor’s degree in marketing, communications, business, IT, or a related field (a master’s degree is a plus).
• Minimum 7 years of experience in digital marketing roles, including website and social media management. Experience in website redesign and updates a plus.
• Experience managing and updating website content with a strategic customer journey intent.
• Experience with digital transformation project in large organization.
• Expertise in creating engaging content and a keen eye for detail.
• Proficiency with social media management and analytics tools.
• Flexibility and agility to adapt to changing plans and directions.