Social Media Marketing Manager

Job Title: Social Media Marketing Manager

Location: On site – Yonkers, NY

Status: Full-Time

Salary Range: $80,000- $100,000 /year (based on experience)

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

The Role

We are hiring a Social Media Marketing Manager who brings creative authority, strategic judgment, and a proven track record of building campaigns that drive both brand equity and performance. This role owns and protects Bask & Lather’s brand perception across all social platforms. You are responsible for how the brand is seen, felt, and experienced through storytelling, community engagement, and cultural participation.

This is not a scheduling or trend-only role. It is for a senior leader who can concept original ideas, bring campaigns to life, guide a team, and own outcomes. You will work closely with the brand team and lead the creative and strategic direction of Bask & Lather’s social presence.

How we show up online matters. Every story, comment, campaign, and live moment shapes how our brand is perceived.

Core ResponsibilitiesSocial Strategy, Brand Perception & Creative Leadership

• Own the end-to-end social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Own and protect brand perception, ensuring all content, engagement, and campaigns reinforce trust, credibility, and emotional connection.
• Serve as the steward of the brand voice, tone, and point of view across all social touchpoints.
• Set creative direction for social storytelling that balances education, inspiration, culture, and conversion.
• Anticipate potential brand risks and proactively guide messaging, moderation, and response strategy.

Campaign Concepting & Execution

• Lead the ideation, planning, and execution of social-first campaigns, product launches, and promotional moments.
• Translate brand initiatives and cultural insights into compelling narratives that resonate with the community.
• Own campaign execution from concept through post-campaign analysis.
• Optimize campaigns in real time based on performance, sentiment, and audience response.

Content Direction & Quality Control

• Direct and elevate content creation across short-form video, reels, graphics, and live formats.
• Partner with internal creators and social team members to ensure content meets creative and performance standards.
• Maintain consistency in quality, messaging, and visual identity across platforms.
• Step in on camera or in-field when needed to capture high-impact brand moments.

Community Engagement & Brand Trust

• Lead community engagement strategy and standards across all platforms.
• Ensure comments, DMs, and live interactions reflect brand values and voice.
• Monitor sentiment, feedback, and community signals to inform content and campaigns.
• Build an authentic, responsive relationship with the audience that strengthens long-term brand loyalty.

Influencer, Creator & Amplification Strategy

• Own influencer and creator strategy from sourcing and briefing through execution and analysis.
• Provide creative direction to creators to ensure alignment with brand positioning and campaign goals.
• Partner with PR, paid media, and brand teams to amplify key moments and narratives.

Performance, Insights & Accountability

• Own social KPIs and performance reporting.
• Analyze results and translate insights into strategic and creative recommendations.
• Conduct competitive and cultural analysis to continuously refine approach.
• Present performance, insights, and creative rationale confidently to leadership.

Team Leadership & Governance

• Provide leadership, direction, and creative guidance to the social team.
• Establish and maintain social playbooks, guidelines, and best practices.
• Ensure consistency, discipline, and excellence as the brand scales.

Qualifications

Experience

• 5+ years of social media management experience for consumer, beauty, lifestyle, or cultural brands.
• Proven track record of concepting and executing successful social campaigns with measurable impact.
• Experience partnering closely with founders or senior leadership strongly preferred.

Creative & Strategic Skill Set

• Strong creative point of view with the ability to think beyond trends.
• Demonstrated experience in campaign storytelling and brand narrative development.
• Excellent copy instincts and visual judgment.
• Comfortable directing content and being on camera when needed.
• Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.

Leadership & Mindset

• Strategic, proactive, and accountable.
• Confident owning outcomes and setting standards.
• Data-informed but creatively driven.
• Collaborative leader who elevates team performance in a fast-paced environment.

Success Metrics

• Positive brand sentiment and community trust across platforms
• Consistent, high-quality brand storytelling and voice
• Strong engagement and growth driven by authentic content
• Successful campaign execution tied to brand and business goals
• Reduced brand risk through proactive moderation and messaging discipline

What This Role Is Not

• Not a junior or execution-only role
• Not limited to scheduling or posting
• Not reactive or trend-only social management

This role exists to define and protect Bask & Lather’s social presence, shape brand perception, and turn storytelling into sustained growth.

Equal Opportunity Statement

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at [email protected].