Position Summary

We are seeking a detail-oriented and creative Part-Time Digital Marketing Coordinator to support our Website Marketing Manager in enhancing the user experience on our website and app. This role will focus on updating content and visuals, particularly before and after matches, developing engaging copy for blogs, and optimizing all content for SEO to ensure our digital platforms are informative and drive traffic. The Part-Time Digital Marketing Coordinator will report directly to the Website Marketing Manager and work approximately 20-25 hours per week.

Key Responsibilities

Assist in updating the website and app with timely content, including press releases, match previews, and recaps.
Help refresh carousel and tile assets, and upload highlight reels, ensuring all content is current and visually appealing.
Develop engaging copy for blogs and other content areas, optimizing for SEO to improve search visibility and engagement.
Support the execution of design updates that align with brand guidelines, focusing on enhancing the aesthetic and usability of the website and app.
Collaborate closely with the Site Marketing Manager to ensure consistent mobile responsive design and messaging across all digital platforms, especially during high-traffic periods around match days.
Troubleshoot and resolve content-related issues on the website and app to maintain optimal functionality.
Assist in gathering and analyzing user engagement data to inform content and design decisions.

Requirements

Bachelor’s degree in a relevant field preferred.
Internship or 1 year of experience in Digital Marketing preferred.
Availability to work evenings and weekends as required by the match schedule.
Basic understanding of digital marketing principles, SEO best practices, and content management systems (CMS), particularly WordPress.
Familiarity with web analytics tools, such as Google Analytics.
Strong writing and communication skills, with a keen attention to detail.
Ability to manage multiple tasks and collaborate effectively in a fast-paced environment.
Experience with photo editing software (e.g., Photoshop) and proficiency in design tools (e.g., Adobe Creative Suite, Canva) is a plus.
Basic knowledge of HTML, CSS, and JavaScript for implementing design changes and troubleshooting issues.
Highly motivated self-starter with a strong work ethic.
Proven ability to manage multiple projects and meet deadlines.
Understanding of the NWSL and/or soccer is preferred

Compensation

The anticipated hourly rate for this role is $25 -$30/hr. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope. This part-time role will require about 20-25 hours per week.

Background

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. We are building a squad that will play the beautiful game with power, passion, energy, and creativity.

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.

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Digital Marketing Coordinator (Part-Time)