Senior Marketing Director

Job Description

Senior Director of Marketing

Benefits All In

Reports to: Chief Operating Officer

Location: Cincinnati preferred; remote considered for an exceptional candidate

About Benefits All In

Benefits

All In helps employers and their employees navigate the complex healthcare and benefits environment. Through proactive education and personalized guidance, we help individuals and families understand the coverage resources available to them and make informed decisions based on their needs. This approach supports better outcomes for individuals and families while strengthening the long-term sustainability of the employer's group health plan.

As Benefits All In continues to grow nationally, we are building a more mature marketing function that can support our internal teams, distribution partners, clients, members, and broader market presence.

Position Overview

Benefits

All In is seeking a Senior Director of Marketing to build and lead the next stage of our marketing function. This is a builder role. The Senior Director will work with a developing team and foundational capabilities while establishing the people, structure, processes, partnerships, and measurements needed to support long-term growth.

This individual will report to the COO and work closely with executive and department leaders to translate company priorities into focused marketing strategies, plans, budgets, and deliverables.

Benefits

All In operates in a relationship-driven B2B2C environment. Our growth depends on reaching employers and members while equipping the brokers, consultants, distribution partners, and other stakeholders who introduce and support our solution. The Senior Director must understand how to market through partner and affiliate channels, not solely through direct-to-customer programs.

This is a hands-on leadership position. The right candidate will bring strategic perspective and executive presence while remaining close enough to the work to guide execution, solve problems, and maintain momentum.

Key Responsibilities

Build and Lead the Marketing Function

• Assess the current marketing function and create a practical roadmap for its continued growth.
• Recommend the team structure, capabilities, staffing, technology, and external resources needed to support company priorities.
• Recruit, manage, coach, and develop a high-performing marketing team.
• Establish clear planning, prioritization, workflow, and measurement practices.
• Build a responsive culture in which Marketing provides strategic leadership while supporting the practical needs of the business.
• Manage agencies, freelancers, and other specialized partners when appropriate.

Lead Enablement and Engagement

• Develop strategies and resources that equip internal Sales, brokers, consultants, and other distribution partners to understand, position, and introduce Benefits All In effectively.
• Partner with Sales leadership to strengthen presentations, proposals, campaigns, educational materials, and resources used throughout the sales process.
• Collaborate with Resource Management and operational leaders to improve client communications, member education, engagement campaigns, and the experience of the audiences we serve.
• Build repeatable communication programs that can be adapted across partners and clients while accommodating individual needs.
• Translate complex healthcare and benefits concepts into clear, approachable, and actionable communications.
• Evaluate how enablement and engagement resources are used and apply those insights to improve their effectiveness.

Develop Demand and the Market

• Build marketing strategies that increase awareness, interest, and qualified opportunities among priority audiences.
• Develop partner-driven and co-branded campaigns with brokers, distribution partners, and other external stakeholders.
• Lead thought leadership, content, webinars, events, and digital initiatives that strengthen market understanding and create opportunities.
• Work with Sales and partner leadership to improve how opportunities are identified, nurtured, and advanced.
• Establish practical measures for Marketing's contribution to opportunity creation, pipeline development, and company growth.
• company growth.

Advance Brand Positioning and Reputation

• Strengthen how Benefits All In is positioned and understood by partners, clients, members, employees, and the broader market.
• Maintain a consistent and credible brand across digital channels, presentations, events, campaigns, client communications, and company materials.
• Advance the company's story, market presence, thought leadership, and evolving identity.
• Support corporate and internal communications that help employees understand company direction, culture, priorities, and accomplishments.
• Protect and strengthen the company's reputation within a complex and relationship-driven industry.

Manage Strategy Budget and Performance

• Translate business priorities into an integrated marketing strategy, annual plan, and measurable objectives.
• Develop and manage the marketing budget within parameters established by company leadership.
• Apply return-on-investment discipline when recommending investments across people, vendors, campaigns, events, and technology.
• Give leadership clear visibility into priorities, execution, performance, resource use, and business impact.
• Present strategies, recommendations, results, and investment needs to internal executives and external partner leadership.

Benefits include a competitive base salary, being part of a growing company, as well as a competitive and comprehensive benefits package including 401k, attractive healthcare coverage, dental, vision, and employer-paid life insurance, hybrid work schedule, and ample paid time off.