Chief Marketing Officer

Chief Marketing Officer — Miami, FL (on-site)

$120,000 – $155,000 base + equity + performance bonus

Beycome is a fully digital real estate platform. People buy and sell homes on it without paying traditional commissions or working through layers of middlemen.

18,000+ homes closed. $208M+ saved for our users. Team of six.

We're hiring our first CMO to own growth end to end. You'll report directly to the CEO and build the marketing function from nothing: strategy, channels, brand, reporting, and eventually a team.

The first 90 days

• Audit every acquisition channel we run and kill what doesn't pay back
• Stand up attribution we actually trust, tied to CAC, LTV, and payback period
• Ship a positioning story that connects listings, title, and mortgage into one platform instead of three products
• Come back with a 12-month growth plan and the budget to run it

What you'll own

• Paid acquisition across Meta, Google, YouTube, and TikTok, plus whatever's working next
• The full funnel from first click to closed transaction to repeat customer
• Brand and content: a voice that doesn't sound like a brokerage
• Lifecycle and retention, working directly with product and engineering
• Budget allocation, with authority to scale winners and cut losers fast
• Partnerships and any channel that produces sellers cheaper than paid

What we're looking for

• You've built a marketing function from the ground up at a startup, not inherited one
• You're hands-on. You'll be in the ad accounts and the analytics yourself for the first several months
• You can connect every dollar spent to revenue and defend the math
• You have opinions about creative, not just spend. UGC, video, hooks, things people stop for
• Real estate, proptech, or a consumer marketplace background is a plus, not a requirement
• You want to be in an office in Miami with a small team that moves fast

Must-have

• 8+ years in marketing, with 3+ years owning the function at a company under 50 people
• Built a marketing function from scratch: channel mix, tools, reporting, brand
• Hands-on in ad platforms today. You're in Meta and Google Ads yourself, not reviewing an agency deck
• Managed $100K+/month in paid media with documented CAC and payback numbers
• Owned attribution end to end and can defend the math to a skeptical CEO
• Direct-to-consumer experience. High-consideration purchase preferred over impulse
• On-site in Miami, five days

Preferred

• Real estate, proptech, mortgage, or title background
• Marketplace or two-sided platform experience
• Hired and managed a small team, or scaled through contractors and freelancers
• Hands-on with creative: UGC, short-form video, direct-response concepting

Compensation and benefits

• $120,000 - $155,000 base, plus equity and performance bonus
• Health, dental, and vision
• Paid time off

Pay: $84,250.66 - $101,463.16 per year

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s)

• What is your target base salary for this role?
• Please provide your LinkedIn profile URL
• Are you able to work on-site in Miami, FL five days a week?
• How many years have you led marketing at a company with fewer than 50 employees?
• Have you built a marketing function from scratch, including choosing the tools and the channel mix?
• What was the largest monthly paid media budget you personally managed, and what was the CAC and payback period you delivered on it?
• Which channel do you think would work best for reaching homeowners who want to sell without an agent, and why?
• Are you personally hands-on in ad platforms today, or have you been managing through a team or agency?

Work Location: In person