Senior Vice President of Marketing

Senior Vice President of Marketing

As the Senior Vice President of Marketing, you will drive our organization's growth by developing a comprehensive 360-marketing strategy. You will lead a talented marketing team dedicated to enhancing our retail and shop-at-home business units, while creating a compelling brand presence. Your role requires a strong understanding of the Blinds to Go brand and the ability to achieve immediate results while strategically positioning the brand for the future.

Key Responsibilities

• Lead and manage a diverse internal marketing team, including digital marketing specialists, social media strategists, creative professionals, web development experts, and regional marketing leaders.
• Create a dynamic 360-marketing plan and calendar that drives short-term business results while fostering brand loyalty.
• Keep a close watch on competitive activities and implement responsive programs to maintain the BTG brand's dominance online.
• Foster a company culture that prioritizes analytical thinking, collaboration, ownership, and accountability.
• Collaborate with various departments to spearhead initiatives that stimulate business growth and enhance brand value.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Cognitive Sciences, Mathematics, Statistics, or related fields.
• Over 10 years of experience in digital marketing within the retail or consumer products sector.
• Proven experience in multi-channel marketing.
• In-depth knowledge of SEO, PPC, content marketing, paid search, and social media marketing.
• At least 5 years in management and leadership roles.
• Working familiarity with database marketing, email campaigns, and statistical analysis.
• Exceptional analytical, problem-solving, and planning skills.
• Strong computer proficiency, including Excel, Google Analytics, and relational databases.
• Entrepreneurial mindset with a hands-on approach; ability to work autonomously.
• High self-motivation and intellectual curiosity.
• Excellent verbal and written communication skills.

At Blinds to Go, we are committed to your success and will invest 6-9 months in your onboarding process. This includes comprehensive training, gaining insights into our sales and marketing processes, and understanding our competitive advantages, coupled with mentorship from our business leaders. Join us for an exciting opportunity to shape the future of our brand!