Sr. Director, Marketing- Defense

Overview

In this role you will lead and scale the marketing function to drive brand awareness, demand generation, and revenue growth for Blue Yonder Defense Solutions. You will shape an integrated strategy across campaigns, events, and field marketing while aligning with sales and product teams. The position combines strategic leadership with hands-on execution, guided by data-driven decision-making. A key focus is building a high-performing team and delivering measurable impact that supports growth and market differentiation.

Compensation / Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• Voluntary benefits (Legal Plans, Accident and Hospital Indemnity, Pet Insurance)

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned to growth objectives and product roadmap
• Lead, mentor, and scale a multi-disciplinary marketing team
• Define brand positioning and market differentiation with executive leadership
• Set KPIs and ROI metrics to gauge marketing effectiveness
• Oversee marketing technology stack, budgets, and forecasting
• Improve campaign execution, lead management, and reporting accuracy
• Drive multi-channel campaigns to generate pipeline and revenue
• Collaborate with sales to ensure lead quality and pipeline acceleration
• Lead integrated campaigns across digital and offline channels including ABM
• Develop tools, content, and training for sales enablement
• Lead global event strategy and maximize field marketing impact
• Support product launches with enablement materials and internal communications

Key requirements

• Bachelor's degree in marketing, business, or related field; MBA preferred
• 10+ years of progressive marketing experience
• At least 5 years in a leadership role
• Experience in B2B SaaS, ideally in supply chain, logistics, or enterprise software
• Experience in government contracting strongly preferred
• Proven track record in demand generation and revenue growth
• Strong understanding of marketing operations, analytics, and technology
• Experience leading integrated campaigns across digital and offline channels
• Exceptional leadership and stakeholder management skills
• Ability to balance strategic planning with execution in a fast-paced environment

• Cross-functional collaboration
• Executive presence and influence
• Strong communication and stakeholder management
• CRM and marketing automation tools
• Analytics platforms and data-driven decision making
• ABM strategies and digital marketing (SEO/SEM, paid media)