[Remote] Product Marketing Manager, Third Party Risk Management (TPRM)

Note: The job is a remote job and is open to candidates in USA. BlueVoyant is a cybersecurity company seeking a Product Marketing Manager to lead product marketing for their Third-Party Cyber Risk business line. The role involves creating marketing content, managing product launches, and driving go-to-market strategies to enhance the visibility and effectiveness of their cybersecurity solutions.

Responsibilities

• You will be responsible for BlueVoyant’s Third-Party Cyber Risk product marketing by developing product content, (print and web and demand generation) user brochures, product collateral, white papers, webinars, and thought leadership materials while driving other product marketing related initiatives
• In addition, you will synthesize product features, benefits and differentiators with and within marketing and product materials for a variety of business cases and end-user pain points
• You will manage a definitive and continuous calendar of production of materials
• You will work with the product team to identify and create materials and documentation for product launches – and ongoing marketing activities - with a goal of enabling and maximizing go-to-market activity

Skills

• 3-5 years of Product Marketing experience for a cybersecurity company or growth-stage B2B technology company
• Significant experience in product launch process and management
• Experience in development of sales enablement messaging, tools and training
• Experience in market research, GTM strategy and competitive intelligence gathering
• Experience supporting sales, demand generation and events efforts with relative content
• Experience writing appealing product copy and content for a variety of use cases that can be adopted for multi-channel production
• Experience developing product use cases (vertical markets, feature-based)
• Excellent communications skills, both verbal and written
• Strong writing skills
• A hands-on team player with strong organizational skills and ability to track against goals
• Experience engaging with customers
• Experience in a fast-paced start-up environment
• Experience in maintaining close familiarity with business level KPIs and engaging in activities that support meeting them
• Ability to work effectively from a remote/home office environment
• Experience in a startup or technology environment is important, especially in the B2B cybersecurity market
• Direct experience and knowledge of supply chain cyber risk, portfolio/holding company cyber risk and/or government supply chain cyber risk solutions and services
• Ability to understand target personas, their buyer journeys, and proactively engage in tactics that facilitate that journey
• Day-to-day operational agility, with a strong sense of initiative and a history of delivering to plan
• Confidence and persuasiveness in interacting with other departments
• Good time and multiple task management, ability to react quickly
• Self-starter, business-oriented
• Highly detail-oriented, deadline-driven, thrives in a fast-paced work environment
• Willingness to learn, positive attitude, open-minded
• Willingness to adapt to changing priorities and business requirements
• Experience working with direct and channel sales partners
• Experience producing and analyzing performance for marketing and demand generation activities
• Team player with a pleasant demeanor and a desire to learn and expand responsibilities

Company Overview

• BlueVoyant provides advanced threat intelligence, managed security services, and cybersecurity consulting to businesses and organizations. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.bluevoyant.com.