Digital Marketing Manager

Job Overview

We are seeking an energetic and strategic Digital Marketing Lead to spearhead marketing initiatives across multiple locations within the medical aesthetics industry. This pivotal role involves developing and executing innovative digital marketing campaigns that elevate brand visibility, attract new clients, and foster long-term loyalty. The ideal candidate will possess a passion for digital marketing, a keen eye for analytics, and a drive to stay ahead of industry trends. You will lead a dynamic team, collaborate with cross-functional departments, and utilize cutting-edge tools to optimize our online presence and drive measurable growth.

Key Responsibilities

Paid Media & Campaign Performance

• Manage and optimize Meta Ads campaigns with a strong focus on ROAS, lead quality, and conversion performance
• Execute and scale Google Ads campaigns including Search, Display, and Performance Max
• Support TikTok and YouTube advertising initiatives as needed
• Continuously test and optimize campaigns to improve CPA, CPC, CTR, and conversion rates
• Manage campaign budgets, pacing, and cross-channel performance allocation
• Implement and maintain accurate tracking systems including Meta Pixel, Conversion API, Google Tag Manager, and event tracking

Website Optimization & Digital Performance

• Manage and optimize WordPress websites for performance, SEO, user experience, and lead conversion
• Optimize WooCommerce storefront performance and customer journey
• Coordinate with external SEO partners on technical and on-page SEO initiatives
• Manage website deployments, staging environments, hosting updates, and uptime monitoring

Lead Generation & Conversion Optimization

• Build and optimize lead generation funnels across multiple digital channels
• Create and improve lead nurturing workflows to increase booking and conversion rates
• Develop email, SMS, and automation campaigns to support engagement and retention
• Implement audience segmentation, lead scoring, and personalized communication strategies
• Run A/B testing across landing pages, ads, and funnels to improve performance
• Manage CRM integrations and automation workflows using platforms such as GoHighLevel, Make.com, and webhooks
• Streamline lead handoff processes between marketing and clinic teams
• Create and optimize high-converting landing pages for campaigns and promotions

Analytics & Reporting

• Monitor campaign performance, lead quality, acquisition costs, and ROI across all channels
• Translate marketing data into actionable insights and optimization strategies
• Prepare reports aligned with business goals, growth targets, and sales objectives

Required Skills & Experience

• Proven experience managing Meta Ads campaigns with strong ROAS optimization results
• Hands-on experience with Google Ads campaign setup, optimization, and reporting
• Strong understanding of SEO principles and tools such as SEMrush
• Experience managing and optimizing WordPress websites
• Working knowledge of Google Tag Manager, Meta Pixel, Conversion API, and analytics tracking
• Strong understanding of lead generation funnels and conversion rate optimization
• Experience with CRM and automation platforms such as GoHighLevel or similar systems
• Familiarity with AI tools such as ChatGPT, Claude AI, and other productivity platforms
• Strong analytical mindset with the ability to interpret data and make performance-driven decisions
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Experience with TikTok Ads and YouTube Ads is considered an asset

Why BYou?

This is an opportunity to play a major role in the growth of an expanding U.S. medical aesthetics brand. You will work closely with senior leadership and have significant ownership over strategy, execution and results.

We move fast, test continuously and make decisions based on data.

If you are a true digital marketer who loves performance, analytics and growth, we want to hear from you.

BYou & Own It.

Pay: $60,000.00 - $75,000.00 per year

Benefits

• Health insurance
• Vision insurance

Experience

• Digital marketing: 3 years (Preferred)
• Lead generation: 2 years (Required)
• AI models: 1 year (Preferred)