Social Media & Influencer Specialist

Location: Portland, Maine (Hybrid)

About ChappyWrap

ChappyWrap is a rapidly growing, female-founded eCommerce company based in Portland, Maine. Our mission is to spread comfort with the world’s best blankets—products that become part of real life, passed down, shared, and loved for years.

As we grow, we’re evolving how we show up — moving from highly polished content to real, human storytelling that reflects the everyday moments our brand is part of.

About the Role

We’re looking for a highly creative, hands-on Social Media & Influencer Specialist to help transform how our brand shows up across social.

You will be responsible for creating authentic, engaging content rooted in real brand moments and turning that content into a powerful engine for both organic engagement and paid acquisition (primarily on Meta).

Based in Portland, Maine, you’ll have direct access to our photo studio, product, team, and community — capturing the stories that make our brand meaningful and bringing them to life through content.

You will also build and test a network of creators and influencers, developing relationships that drive authentic brand advocacy and measurable ROI through channels like ShopMy.

What You’ll Do

Content Creation & Storytelling

• Create original, iPhone-style content that captures real people, real moments, and authentic brand experiences
• Film regularly in and around Portland, capturing important brand moments, product highlights & team stories
• Edit and produce content using tools like CapCut, Premiere, or similar
• Develop repeatable content formats that drive engagement and performance
• Shift the brand’s organic content from highly polished to authentic & relatable

Organic Social Management

• Own day-to-day posting and content execution across core platforms
• Engage with our community and foster meaningful conversations
• Monitor trends and quickly adapt content to stay relevant

Paid Creative Collaboration

• Partner closely with Performance Marketing to develop content for paid social
• Source & brief UGC-style creative that improves ad performance
• Continuously test and iterate based on performance insights

Influencer & Creator Strategy

• Identify, onboard, and manage micro and mid-tier influencers
• Build and test new creator relationships
• Manage gifting and partnerships through ShopMy
• Track and optimize influencer performance

What You Bring

• 2+ years of experience in social media, content creation, or influencer marketing
• Strong hands-on experience creating iPhone-style content
• A passion for authentic storytelling
• Experience working with influencers
• Understanding of what performs on Meta
• Ability to move quickly, test, learn, and iterate
• Comfortable being on-site in Portland

How to Apply: Please send your resume and a cover letter to [email protected].

• ChappyWrap is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.