Director of Marketing - Events and Entertainment

Director of Marketing – Events & Entertainment

Charlie’s Collectible Show (CCS)

Full-Time | Senior Leadership

Compensation: $150,000–$175,000 base + performance-based annual bonus

Target Bonus: 20%

Reports to: President

About CCS

Charlie’s Collectible Show (CCS) is a fast-growing, multi-location events, entertainment, and collectibles marketplace built around the idea of creating a “mini convention every weekend.”

Our locations bring together vendors, collectors, players, families, and fans to buy, sell, trade, play, and connect around trading cards, anime, sports cards, comics, toys, video games, collectibles, and other fandoms.

We operate recurring weekly marketplaces, tournaments, specialty events, and larger convention-style weekends, with continued expansion planned into additional U.S. markets.

The Role

We’re looking for a Director of Marketing who knows how to get people to physically show up.

This person will own CCS’s overall marketing strategy, customer acquisition, paid media, content direction, brand execution, and marketing performance across multiple locations and events.

We’re especially interested in marketing leaders from events, attractions, live entertainment, conventions, festivals, sports, experiential businesses, family entertainment, and other businesses where success depends on driving physical attendance.

This is a strategic leadership role, but we want someone who remains operationally hands-on.

What You’ll Own

• Develop and execute CCS’s overall marketing and customer acquisition strategy.
• Own Google, Meta, and other paid advertising strategy, budgets, optimization, and performance.
• Build measurable KPIs around attendance, customer acquisition, cost per attendee, reach, and marketing ROI.
• Determine which channels and campaigns drive the strongest results across different locations and event types.
• Build marketing strategies for weekly marketplaces, major tournaments, specialty events, and convention-style weekends.
• Lead CCS’s marketing organization across social media, content, graphics, video, copy, advertising, and creative.
• Develop scalable marketing processes, calendars, creative briefs, reporting, and campaign workflows.
• Own content and brand direction while allowing the existing team to handle day-to-day production.
• Build a repeatable new-market launch playbook for future CCS locations.
• Develop email, SMS, influencer, partnership, community, and local marketing strategies.
• Report clearly on what we spent, what worked, what didn’t, and what we should do next.

You’re a Great Fit If

You know how to drive attendance. You’ve marketed events, attractions, entertainment venues, conventions, festivals, sports, experiential concepts, or other businesses where customers have to decide to leave home and show up.

You’re data-driven. You think in terms of acquisition cost, conversion, attribution, attendance, and ROI — not simply followers, impressions, and likes.

You’re strategic but hands-on. You can build the strategy and still jump into a Meta campaign, review Google Ads, evaluate creative, or diagnose why an event is underperforming.

You’ve built systems. You know how to turn a growing marketing department into a scalable organization with clear ownership, processes, reporting, and accountability.

You understand event marketing. You know that marketing an event six months out is different from marketing it six days out — and how awareness, retargeting, social proof, and urgency work together to drive attendance.

Qualifications

• 7+ years of progressive marketing experience with significant leadership responsibility.
• Strong experience with events, entertainment, attractions, experiential businesses, or another attendance-driven industry strongly preferred.
• Advanced knowledge of Google Ads, Meta Ads, Google Analytics, and marketing reporting.
• Demonstrated experience using marketing to drive physical attendance, visits, registrations, or ticket sales.
• Experience managing meaningful marketing budgets.
• Experience leading creative, content, social, or performance marketing teams.
• Strong analytical, organizational, and communication skills.
• Experience with multi-location marketing or launching new markets is highly preferred.

Experience with trading cards, collectibles, anime, gaming, or fandom is helpful but not required.

We would rather hire an exceptional marketer who knows how to drive attendance, acquire customers, build teams, and scale an experiential business than someone whose primary qualification is knowledge of the hobby.

What Success Looks Like

Success isn't measured by how much content CCS produces.

It’s measured by more people walking through our doors, more efficient customer acquisition, successful events, stronger repeat attendance, and new markets that already have an audience when they open.

• The goal is to build a marketing organization that can support CCS as we expand nationally.