Digital Marketing Manager

Job Description

Digital Marketing Manager

Instinct Science

Doylestown, PA

• Remote

Full-time

Medical, Dental, Vision, Retirement

Job Description

Instinct Science is an animal health software company. We help veterinary practices deliver exceptional patient care, improve staff efficiency, and minimize team stress and burnout.

A Sneak Peek of Your Role

Develop and manage innovative online strategies, ensuring our message remains consistent and engaging. Produce high-quality online content that engages prospects and builds brand recognition.

What You’ll Do

• Management of corporate websites, including strategy, messaging, and lead generation
• Optimize the website back-end and improve site performance
• Collaborate on content and digital marketing strategies to optimize website traffic and lead conversion rates
• Execute SEO and AI search keyword strategies to rank highly for high-priority terms
• Collaborate on an editorial strategy to produce high-value content for Instinct web properties
• Track website KPIs and product reporting to monitor the effectiveness of digital marketing

Who You Are

• Must Haves:
• A minimum of 3-5 years of experience managing websites and digital marketing programs
• Experience working in a fast-paced B2B SaaS growth environment
• Expertise in SEO and AI search optimization
• A track record of developing digital content strategies that increase traffic, audience engagement, and sales pipeline
• Experience managing websites – including working with WordPress sites, Figma mockups, and external web development teams
• Strong writing, editing, and proofreading skills, including the ability to present concepts
• Ability to combine strategic thinking with solid implementation skills
• Strong knowledge and understanding of current trends in digital media
• Proficient in using AI tools for content optimization
• Preferred:
• Experience with Hubspot CRM
• Experience working with multiple properties

How Instinct Will Care About YOU

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

The compensation range for this role is $90,000 - $115,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.