Marketing & Digital Engagement Assistant (English & Mandarin)

About the Role

China Daily USA is seeking a creative, tech-savvy, and bilingual (English & Mandarin) Marketing & Digital Engagement Assistant to join our NYC team. This role bridges traditional marketing with digital innovation, focusing on subscription growth, multimedia content creation, and data-driven audience engagement. If you’re passionate about media, skilled in both analytics and storytelling, and thrive in a fast-paced environment, we’d love to hear from you!

Key Responsibilities

• Develop and execute strategies to boost digital subscriptions and newsletter engagement.
• Collaborate with IT and business partners to optimize subscription platforms and user experience.
• Design and analyze digital marketing campaigns (social media, email, SEO/SEM) to attract new readers.
• Create compelling visual/video content (concept to production) for social media (e.g., Instagram, TikTok).
• Monitor campaign metrics and distribution data; generate actionable insights using Excel and analytics tools.
• Assist in promotional events, trade shows, and audience outreach initiatives.
• Provide customer support for subscriptions and maintain accurate CRM records.
• Prepare reports and presentations for leadership, highlighting trends and opportunities.
• Stay ahead of industry shifts in digital media, subscriptions, and emerging technologies.

Qualifications

Education: Bachelor’s degree or higher in Marketing, Business, Journalism, or related field.

Skills & Experience

• 2–3 years in marketing, media, or a similar role.
• Tech Proficiency: Advanced Excel (formulas, pivot tables, VBA a plus).
• Multimedia Skills: Video shooting/editing (Adobe Premiere, CapCut, or similar), graphic design (Canva/Photoshop).
• Social media savvy: Hands-on experience managing platforms and understanding audience analytics.
• Strong communication skills (phone/email) and customer service orientation.

Personal Traits

• Detail-oriented, organized, and able to juggle multiple projects.
• Proactive problem-solver with a creative mindset.
• Valid driver’s license and willingness to travel occasionally.

Nice-to-Have

• Familiarity with CMS tools (e.g., WordPress) or email marketing platforms (Mailchimp).
• Knowledge of SEO/SEM or paid social advertising.

Benefits

Competitive salary and benefits package (health insurance, PTO, professional development) tailored to experience.

How to Apply

Send your resume, cover letter, and a portfolio (e.g., social media/video samples) to [email protected] with subject line: “Marketing & Digital Engagement Assistant – [Your Name].”

China Daily USA is an equal-opportunity employer. Candidates must be authorized to work in the U.S.

Job Type: Full-time

Pay: $40,000.00 - $58,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person