Product Marketing Manager - Launch Strategy Specialist

Join our dynamic and culture-first marketing team as we seek an innovative individual who thrives in a fast-paced environment, embraces change, and is passionate about crafting impactful campaigns in the ever-evolving technology landscape.

As part of the Cisco Infrastructure and Security Product Marketing team, you'll collaborate across a broad spectrum of Cisco's marketing organization, Product Management, Engineering, and Sales. Your leadership will be instrumental in defining strategies and orchestrating cross-functional efforts for our most critical business initiatives.

Your Impact

• Define Strategy for Key Initiatives: Work closely with product, marketing, and executive teams to establish strategic objectives, messaging frameworks, success metrics, and integrated campaign strategies.
• Create Compelling Messaging & Content: Develop targeted messaging to enhance our market presence and ensure consistency across all content.
• Drive Cross-Functional Alignment: Formulate strategic marketing plans and lead virtual launch teams across various departments to ensure alignment and execution towards common objectives.
• Provide Strategic Direction: Establish priorities and guidelines for launch initiatives, maintaining a consistent narrative and optimizing the customer journey.
• Manage Strategic Initiatives: Serve as the primary coordinator for launch activities, ensuring visibility, accountability, and progress across contributors.
• Communicate with Leadership: Report on launch plans, milestones, and outcomes to senior management; facilitate executive reviews and decision-making processes.
• Develop Launch Frameworks: Enhance our launch processes by refining scalable tools and playbooks for achieving excellence in go-to-market strategies.
• Ensure Launch Cohesion: Monitor dependencies and risks, resolving any misalignments to keep all launch components synchronized and timely.
• Post-Launch Optimization: Lead retrospectives, evaluate success against objectives, and drive continuous improvement across the organization.

Minimum Qualifications

• 5+ years of experience in leading B2B product marketing, event marketing, or similar roles.
• Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience).
• Experience in the enterprise technology sector, especially in areas like data centers, networking, cloud, or AI-driven solutions.
• Proven ability to manage multiple projects with high attention to detail and strong organizational skills.
• Analytical mindset capable of using data to inform decisions and assess impact.
• Demonstrated experience in leading cross-functional teams and aligning diverse stakeholders.

Preferred Qualifications

• Master's degree in Marketing, Business Administration (MBA), Communications, or a related field.
• Previous experience with global Tier One launch or event strategies.
• Proven success in shaping market perception and influencing industry analysts, partners, and executive leaders.
• Deep understanding of go-to-market strategies and integrated marketing campaigns.

Why Cisco?

At Cisco, we are revolutionizing connectivity and security in the AI era and beyond. For over 40 years, we've been innovating to create solutions that empower organizations to work seamlessly across the physical and digital realms. Our technology provides unmatched security, visibility, and insights into the digital landscape.

Backed by our comprehensive technology portfolio, we foster creativity and deliver meaningful solutions globally. Collaborating with empathy, we drive significant impacts together. The potential for growth and development at Cisco is limitless. We are Cisco, and our strength begins with you.

Cisco is an equal opportunity employer, and all qualified applicants will receive consideration for employment regardless of race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other legally protected basis.