Marketing and Communications Digital Manager (0923) - SFO - (166765)

The Marketing & Communications Digital Manager provides strategic and operational leadership for the Airport's digital ecosystem by managing digital platforms, marketing technologies, web operations, system integrations, and enterprise digital governance. They will develop and implement operational policies, ensure regulatory compliance, oversee technology standards and quality assurance, and drive continuous improvement to support secure, accessible, reliable, and data-driven digital services.

You are excited about this opportunity because you will:

• Direct the governance, administration, maintenance, and continuous improvement of the Airport's digital ecosystem, including the public website, digital platforms, system integrations, Digital Asset Management (DAM), email marketing systems, and related technologies to ensure secure, reliable, and efficient operations.
• Lead digital governance, compliance, and risk management efforts by ensuring adherence to cybersecurity requirements, privacy laws, ADA/Section 508 and DAIS accessibility standards, departmental policies, and City requirements; coordinate Cyber Risk Assessments (CRAs), accessibility audits, quality assurance reviews, and corrective actions.
• Oversee enterprise digital infrastructure and marketing technology operations, including SaaS platforms, vendor management, contracts, licensing, system integrations, APIs, analytics platforms, e-commerce systems, and technology lifecycle management.
• Develop, implement, and enforce operational policies, procedures, standards, workflows, governance guidelines, and technical documentation to support consistent, compliant, and efficient digital operations.
• Lead digital performance strategy and optimization initiatives by overseeing SEO/AEO, analytics, user behavior analysis, competitive benchmarking, campaign measurement, and digital improvement efforts to enhance visibility, customer experience, and operational effectiveness.
• Develop and maintain performance measurement frameworks, including dashboards, reporting tools, tracking standards, tagging strategies, A/B testing, and analytics processes to evaluate digital channels, campaigns, and customer engagement.
• Analyze digital marketing performance, emerging trends, and technology capabilities to provide data-driven recommendations for paid media, content strategy, digital investments, and process improvements.
• Manage digital program planning, resource allocation, and operational priorities by coordinating workflows, maintaining project backlogs, monitoring budgets and expenditures, evaluating vendor performance, and adjusting plans to meet evolving departmental needs.
• Ensure effective administration of digital contracts, vendors, and service agreements by monitoring performance, compliance, service level agreements (SLAs), procurement requirements, and technology support activities.
• Prepare operational, analytical, financial, and administrative reports, memoranda, and technical summaries to support leadership decision-making, oversight activities, and continuous improvement initiatives.
• Supervise, coach, mentor, and evaluate assigned staff, consultants, and contractors; establish performance expectations, support employee development, and ensure effective delivery of digital programs and services.
• Lead cross-functional initiatives and represent the department by collaborating with IT, Cybersecurity, ADA/Accessibility, Parking, Legal, Communications, and other stakeholders; participate in meetings, briefings, audits, and reviews related to digital governance, technology standards, and operational priorities.
• Perform other functions outlined in the 0923 Manager II.