Marketing Operations Manager

Requirements

• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment,
• Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations,
• Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization,
• A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions,
• A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action,
• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level,
• Strong project management skills and attention to detail,
• An entrepreneurial, self-starter mindset with proactive communication habits

What the job involves

• At Cockroach Labs, we're building a modern, AI-first marketing organization,
• We're looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine,
• This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work,
• You'll work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering,
• You'll also join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement,
• We support each other, learn from one another, and constantly push ourselves to innovate and build for what's next,
• You'll have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce and a GTM Engineering team to help bring new ideas to life,
• We believe the future of marketing operations is increasingly agentic, automated, and data-driven, and we're looking for someone who wants to help shape that future,
• Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements,
• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance,
• Support execution of field programs, webinars, executive events, and roadshows,
• Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution,
• Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing,
• Own the operational health of key marketing technology integrations, including PLG tracking,
• Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency,
• Translate emerging AI technologies into practical improvements across the marketing org